Growth Manager (Marketing Manager)

Playsimple Games Private Limited; Bengaluru; On-site; INR 1,800,000 - 3,000,000; Full time

Job summary

Playsimple Games Private Limited in Bengaluru is seeking a Growth Manager to drive user acquisition and audience expansion across platforms such as Facebook, Google, Applovin, and more.

You will plan, develop, and execute integrated marketing programs, measure outcomes, collaborate with product, creative, and engineering teams, and continuously optimize the acquisition funnel to grow our mobile gamer base.

Qualifications

• Grow our mobile user base and drive traffic through paid advertising.
• Work with multiple advertising channels.
• Measure campaign effectiveness, ROI, performance and campaign ROI.
• Identify new partners, platforms, and optimization opportunities to drive campaign performance.
• Develop test plans, measure performance, and make recommendations based on testing.
• Partner with the International and Localization teams to support International advertising as appropriate
• Provide analytical insight into mobile trends and strategize adjustments to increase our audience.
• Uncover creative and non-traditional means to capitalize on untapped sources of traffic.
• Synthesize external and internal data along with team feedback to develop coherent roadmaps and test plans for growing our player audience.
• Build and expand relationships with external partners, publishers, and traffic sources.
• Manage ongoing optimization of the acquisition funnel, including A/B and multivariate testing.
• Work effectively across multiple internal teams (product, creative, engineering,etc.) to deliver successful end-to-end campaign definition, development and execution.

Responsibilities

• Grow our mobile user base and drive traffic through paid advertising.
• Work with multiple advertising channels.
• Measure campaign effectiveness, ROI, performance and campaign ROI.
• Identify new partners, platforms, and optimization opportunities to drive campaign performance.

Skills

Data analysis

Excel

Interest in social/gaming

Mobile analytics

Proactive

Communication skills

SQL/Programming

Job description

Bangalore North, India | Posted on 09/29/2026

We are one of India’s most exciting & fast-growing mobile gaming companies. Founded in 2014, and creating a global mobile gaming landscape in partnership with Modern Times Group (MTG), our Vision is to create simple, impactful casual game experiences at a massive scale. Since our inception, we have built a worldwide network of chart-topping games, and powerful tech & analytics infrastructure to turbocharge their growth. Our product portfolio consists of evergreen hits like Daily Themed Crossword, WordTrip, WordJam, WordRoll, TileMatch, Jigsaw, Wordy, 2248 Number Merge,Word Search Solitaire and Many more.

As a Growth Manager, you will be a key member of our team tasked with growing our user base and expanding our audience. If you enjoy strategically planning, developing, and executing integrated marketing programs across several platforms (i.e., Facebook, Google, Applovin, and more that will generate the demand, growth, and subsequent acquisition of users across our entire game portfolio, this role will be a great fit for you.

Requirements

What’s required of you:

• Grow our mobile user base and drive traffic through paid advertising
• Work with multiple advertising channels.
• Measure campaign effectiveness, return on marketing spend, performance and campaign ROI.
• Identify new partners, platforms, and optimization opportunities to drive campaign performance.
• Develop test plans, measure performance, and make recommendations based on testing.
• Partner with the International and Localization teams to support International advertising as appropriate
• Provide analytical insight into mobile trends and strategize adjustments to increase our audience
• Uncover creative and non-traditional means to capitalize on untapped sources of traffic
• Synthesize external and internal data along with team feedback to develop coherent roadmaps and test plans for growing our player audience
• Build and expand relationships with external partners, publishers, and traffic sources
• Manage ongoing optimization of the acquisition funnel, including A/B and multivariate testing
• Work effectively across multiple internal teams (product, creative, engineering,etc.) to deliver successful end-to-end campaign definition, development and execution

Qualifications and Skills Required:

• Intuitive grasp of data and strong with Excel.
• Genuine interest in social, gaming, analytics and advertising is a must.
• Analytical and data-focused with experience in mobile analytics and optimization.
• Proactive, energetic self-starter who thrives on getting things done
• Exceptional communications skills: written, verbal, and presentation abilities
• SQL and/or Programming Experience is a plus.