Senior Manager, Growth Marketing

INDmoney Private Limited; Gurugram District; In loco; INR 4.000.000 - 8.000.000; Tempo pieno

Descrizione del lavoro

INDmoney Private Limited is seeking a Senior Manager, Growth Marketing to own end-to-end paid acquisition across Meta, Google, programmatic, affiliates, and emerging channels in India. You will lead strategy, budgeting, measurement, and execution to drive CAC, activation, ARPU, and payback.

You will build the measurement backbone (MMPs, SKAN, LTV), run experiments, and shape creative strategy. Partner with Product, Data and Lifecycle to improve funnels and signal quality, ensuring fintech ad

Competenze

• 3–5 years of hands-on performance marketing with significant paid budgets.
• Track record of scaling paid acquisition with unit economics.
• Deep command of Meta Ads and Google Ads (incl. App campaigns) and other platforms.
• Measurement fluency with MMPs (AppsFlyer, Adjust), SKAN, cohort and LTV analysis.
• Strong stakeholder management across Product, Data, Creative and Leadership.
• Ownership mindset with data-driven decision making.
• Fintech/financial services advertising knowledge or SEBI/AMFI familiarity is a plus.

Mansioni

• Own paid acquisition strategy across Meta, Google, programmatic, affiliates and emerging channels.
• Manage budgets and outcomes; be accountable for CAC, activation, ARPU/CAC and payback.
• Build the measurement backbone with attribution, incrementality, and cohort analysis.
• Run experimentation and optimize audiences, creatives, bidding, and funnels.
• Shape creative strategy with messaging and performance-led refresh cycles.
• Collaborate with Product, Data and Lifecycle to fix funnel drop-offs and improve signal quality.
• Manage platform relationships to secure betas, support and best practices.
• Report performance results and budget recommendations to leadership.
• Stay compliant with SEBI, AMFI and platform advertising guidelines.

Conoscenze

Performance marketing

Budget management

Data-driven decisions

Stakeholder management

SQL

Excel

A/B testing

Fintech advertising knowledge

Formazione

UG/PG degree in engineering/economics/commerce

Strumenti

Meta Ads

Google Ads

Mixpanel

Tableau

Descrizione del lavoro

Senior Manager, Growth Marketing | INDmoney

INDmoney is building India's leading global investing and personal finance platform — helping users invest in Indian stocks, US stocks, mutual funds, and more, all in one place.

We're looking for a Senior Manager, Growth Marketing to own paid acquisition across key channels end-to-end — strategy, budgets, measurement, and execution — and be accountable for the acquisition and activation numbers you drive.

What you'll do

• Own paid acquisition strategy across Meta, Google, programmatic, affiliates, and emerging channels — channel mix, targets, and the plan to scale profitably
• Own budget and outcomes — plan spend across channels and products, and be accountable for CAC, activation, ARPU/CAC, and payback
• Build the measurement backbone — attribution (MMP, SKAN, server-side events), incrementality tests, and cohort LTV models, so decisions rest on true contribution
• Run the experimentation agenda — test audiences, creatives, bidding, and funnels; turn results into scalable playbooks
• Shape creative strategy — partner with creative teams on messaging angles and performance-led refresh cycles
• Partner across functions — work with Product, Data, and Lifecycle to fix funnel drop-offs and improve signal quality
• Manage platform relationships — work with Meta, Google, and partners to secure betas, support, and best practices
• Report on performance — present results, forecasts, and budget recommendations to leadership
• Stay compliant — meet SEBI, AMFI, and platform policies for financial-services advertising

What we're looking for

• 3–5 years of hands-on performance marketing, including owning significant paid budgets at a startup or consumer internet company (agency experience counts with direct budget ownership)
• A track record of scaling paid acquisition while holding or improving unit economics
• Deep command of Meta Ads, Google Ads (incl. App campaigns), and other platforms — audience architecture, bidding, signal optimization, creative fatigue, and account structure
• Measurement fluency — MMPs (AppsFlyer, Adjust), SKAN, cohort and LTV analysis, incrementality testing; comfortable with Excel, SQL, and tools like Mixpanel or Tableau
• Strong stakeholder management — able to influence Product, Data, Creative, and leadership with data-backed recommendations
• High ownership and sound judgment when the data is incomplete
• UG/PG from a good college with a strong analytical bent — engineering, economics, commerce, or equivalent
• Bonus: fintech, broking, or wealth management experience, or familiarity with SEBI and AMFI advertising guidelines
• Own a core growth lever — your decisions show up in CAC, activation, and ARPU every week
• Real budget, real autonomy — own channel strategy and spend, not someone else's plan
• Work directly with leadership — a seat at the table on growth strategy, with exposure beyond your title
• Fintech at real scale — your campaigns reach millions of users across India