Growth Manager (Marketing Manager)

Zoho; Bengaluru Urban; On-site; INR 1,200,000 - 2,100,000; Full time

Job summary

Unknown company in Bengaluru seeks a Growth Manager to scale mobile user acquisition across platforms such as Facebook, Google, and AppLovin. You will develop integrated campaigns, analyze performance, and collaborate with product and creative teams to maximize impact.

The role requires a data-driven mindset, strong Excel skills, and a passion for gaming analytics. SQL knowledge is a plus for deeper insights.

Qualifications

• Experience in planning and executing paid advertising across multiple channels.
• Strong analytical mindset with ability to measure ROI and campaign performance.
• Experience with cross-channel marketing and partner relationships.
• Proactive, data-driven with strong communication skills.

Responsibilities

• Grow our mobile user base and drive traffic through paid advertising.
• Work with multiple advertising channels to optimize campaigns.
• Measure campaign effectiveness and ROI.
• Identify new partners and optimization opportunities.
• Develop test plans and analyze results to inform strategy.
• Collaborate with International and Localization teams for advertising.
• Provide insights into mobile trends and audience growth.
• Build relationships with publishers and traffic sources.
• Manage ongoing optimization of the acquisition funnel including A/B testing.
• Coordinate with product, creative, and engineering teams for end-to-end campaigns.

Skills

Paid advertising

Cross-channel marketing

Campaign optimization

Analytics

Excel

SQL

Communication

Data-driven

Tools

Excel

Job description

Bangalore North, India | Posted on 09/29/2026

We are one of India's most exciting & fast-growing mobile gaming companies. Founded in 2014, and creating a global mobile gaming landscape in partnership with Modern Times Group (MTG), our Vision is to create simple, impactful casual game experiences at a massive scale. Since our inception, we have built a worldwide network of chart-topping games, and powerful tech & analytics infrastructure to turbocharge their growth. Our product portfolio consists of evergreen hits like Daily Themed Crossword, WordTrip, WordJam, WordRoll, TileMatch, Jigsaw, Wordy, 2248 Number Merge,Word Search Solitaire and Many more.

As a Growth Manager, you will be akey member of our team tasked with growing our user base and expanding ouraudience. If you enjoy strategically planning, developing, and executingintegrated marketing programs across several platforms (i.e., Facebook, Google,Applovin, and more that will generate the demand, growth, and subsequentacquisition of users across our entire game portfolio, this role will be agreat fit for you.

Requirements

What's required of you:

• Grow ourmobile user base and drive traffic through paid advertising
• Work withmultiple advertising channels.
• Measurecampaign effectiveness, return on marketing spend, performance and campaignROI.
• Identifynew partners, platforms, and optimization opportunities to drive campaignperformance.
• Developtest plans, measure performance, and make recommendations based on testing.
• Partnerwith the International and Localization teams to support Internationaladvertising as appropriate
• Provideanalytical insight into mobile trends and strategize adjustments to increaseour audience
• Uncovercreative and non-traditional means to capitalize on untapped sources of traffic
• Synthesizeexternal and internal data along with team feedback to develop coherentroadmaps and test plans for growing our player audience
• Build andexpand relationships with external partners, publishers, and traffic sources
• Manageongoing optimization of the acquisition funnel, including A/B and multivariatetesting
• Workeffectively across multiple internal teams (product, creative, engineering,etc.) to deliver successful end-to-end campaign definition, development andexecution

Qualifications and Skills Required:

• Intuitive grasp of data and strong with Excel.
• Genuineinterest in social, gaming, analytics and advertising is a must.
• Analyticaland data-focused with experience in mobile analytics and optimization.
• Proactive,energetic self-starter who thrives on getting things done
• Exceptionalcommunications skills: written, verbal, and presentation abilities
• SQL and/orProgramming Experience is a plus.