GTM Lead

Recrew AI; Gurugram District; On-site; INR 4,000,000 - 7,000,000; Full time

Benefits offered by this job

Direct collaboration with founders

Global brand-building opportunity

Onsite role in Gurugram

Job summary

Recrew AI is seeking a growth-focused marketing lead to own the full growth engine for our dating app. You will design paid and organic strategies, optimize CAC and LTV, and drive influencer partnerships in collaboration with founders and the Head of Marketing.

You will build 360 campaigns, measure performance across channels, and report insights with actionable optimizations. This onsite Gurugram role offers significant ownership in a fast-growing startup.

Qualifications

• 5–9 years of B2C brand marketing experience with hands-on ownership of both paid and organic acquisition channels at equal depth.
• Proven track record managing paid campaigns across social media, search, and programmatic — with direct ownership of CAC, LTV, and retention metrics.
• Demonstrated experience building and scaling organic growth programs — SEO, creator/influencer marketing, and media partnerships — with measurable outcomes.
• Hands-on experience running influencer and creator marketing programs, including partner identification, contracting, and performance tracking.
• Strong analytical fluency — able to set up measurement frameworks, interpret attribution data, and drive campaign decisions from numbers.
• Experience managing external agencies and media partners end-to-end.

Responsibilities

• Design and execute paid marketing strategies across social media, search, programmatic, and app stores; own CAC, LTV, retention, and related acquisition KPIs end-to-end
• Own programmatic acquisition — test, analyze, and optimize for performance with rigorous attribution
• Build and run organic growth programs including SEO, creator marketing, influencer partnerships, and media partnerships; own tracking and performance measurement for each channel
• Conceive and lead 360 campaign execution in partnership with product, creative, and global teams for feature launches and brand moments
• Establish KPIs for all brand and growth initiatives; use analytics to identify growth opportunities and refine campaigns for ROI
• Manage relationships with agencies, media partners, and influencers to maintain execution quality and amplify brand reach
• Report acquisition and campaign performance to founders and Head of Marketing with clear insights and optimization recommendations

Skills

Brand marketing

Paid marketing

Organic growth

Influencer marketing

Analytics

Agency management

Job description

About Company

An early-stage dating startup on a mission to tackle loneliness and redefine human connection in the AI age. The company combines cultural insight, AI, and a proprietary recommendation algorithm to go beyond typical swipe culture.

It is backed by top institutional capital, having raised $10M+ in a Seed Round. The team of 23 moves fast and values bold thinking.

Founders bring deep experience scaling dating apps and global consumer internet businesses. Early employees get real ownership and work directly with hands-on, growth-oriented founders.

Position Overview

This role owns the full growth engine — paid and organic at equal depth — for the company's dating app, reporting directly to the Head of Marketing and founders. The hire will design and execute acquisition strategies across digital channels, lead creator and influencer programs, and run 360 campaigns from conception to measurement. A genuine dual-threat: as comfortable optimizing CAC on a programmatic dashboard as building a long-term organic content and partnership strategy.

Role & Responsibilities

• Design and execute paid marketing strategies across social media, search, programmatic, and app stores; own CAC, LTV, retention, and related acquisition KPIs end-to-end
• Own programmatic acquisition — test, analyze, and optimize for performance with rigorous attribution
• Build and run organic growth programs including SEO, creator marketing, influencer partnerships, and media partnerships; own tracking and performance measurement for each channel
• Conceive and lead 360 campaign execution in partnership with product, creative, and global teams for feature launches and brand moments
• Establish KPIs for all brand and growth initiatives; use analytics to identify growth opportunities and refine campaigns for ROI
• Manage relationships with agencies, media partners, and influencers to maintain execution quality and amplify brand reach
• Report acquisition and campaign performance to founders and Head of Marketing with clear insights and optimization recommendations

Must Have Criteria

• 5–9 years of B2C brand marketing experience with hands-on ownership of both paid and organic acquisition channels at equal depth
• Proven track record managing paid campaigns across social media, search, and programmatic — with direct ownership of CAC, LTV, and retention metrics
• Demonstrated experience building and scaling organic growth programs — SEO, creator/influencer marketing, and media partnerships — with measurable outcomes
• Hands-on experience running influencer and creator marketing programs, including partner identification, contracting, and performance tracking
• Strong analytical fluency — able to set up measurement frameworks, interpret attribution data, and drive campaign decisions from numbers
• Experience managing external agencies and media partners end-to-end

Nice to Have

• Prior experience in dating, social, or consumer tech apps
• Experience marketing to Indian audiences with cultural nuance across regional segments
• Exposure to app store optimization (ASO) as a growth lever
• Experience in an early-stage or high-growth startup with a lean team

What We Offer

• Direct collaboration with founders and Head of Marketing — high visibility and real decision-making authority from day one
• Opportunity to build a global brand from scratch, backed by top institutional capital
• Onsite role in Gurugram with a fast-moving team that values bold thinking and creativity