Growth Marketing Manager

Growthbuddy; India; Remote; INR 1,800,000 - 2,800,000; Full time

Job summary

Growthbuddy is seeking a hands-on Growth Marketing Manager to own customer acquisition and growth across paid media, social, partnerships and emerging channels. You’ll build campaigns from scratch, develop creative concepts and run experiments that tie marketing to revenue.

You will work with senior leadership, optimize the full funnel from ad to checkout, and explore new channels like creators and sponsorships while remaining fast, scrappy and analytical.

Qualifications

• 4+ years in growth, performance or digital marketing in a consumer/high-growth business.
• Hands-on with Google Ads and Meta Ads and managed meaningful budgets.
• Experience across creators, partnerships, referrals, affiliates or other channels.
• Strong analytical thinking paired with creative content and growth ideas.
• Proficient in analytics, attribution and tracking (GA4, pixels, UTMs, APIs).

Responsibilities

• Own paid acquisition across channels including strategy, budgets, testing and performance.
• Develop creative concepts and campaign angles to drive measurable growth.
• Improve the full funnel from ads to signup, checkout and retention.
• Scale channels like creators, partnerships, referrals and affiliates.
• Set up marketing measurement, attribution and reporting to inform spend.
• Build and run a structured experimentation roadmap with tests.

Skills

Google Ads

Meta Ads

Analytics

Attribution

Experimentation

Content ideation

Tools

GA4

Pixels

UTMs

Conversion APIs

BI/Dashboards

Job description

A fast-growing premium consumer brand is looking for a hands-on Growth Marketing Manager to take ownership of customer acquisition and growth across paid media, social, partnerships and emerging channels. You’ll work closely with senior leadership to build campaigns from scratch, develop compelling creative, run structured experiments and connect marketing activity directly to revenue. This is a high-ownership role for someone who enjoys moving quickly, thinking creatively and finding unconventional ways to drive growth.

• Role type: Fully remote, full-time
• Working hours : 3:30pm - 12:30am IST

What you'll do

• Own paid acquisition across channels such as Google Ads and Meta, including campaign strategy, budgets, creative testing, optimisation and performance.
• Develop creative concepts, content ideas, and campaign angles that capture attention, build the brand, and drive measurable growth.
• Improve the full customer funnel, from ads and landing pages through to signup, checkout, conversion, and retention.
• Build and scale additional acquisition channels such as creators, partnerships, social, referrals and affiliates where relevant.
• Set up and maintain marketing measurement, attribution and reporting so you have a clear view of what is driving growth and at what cost.
• Build a structured experimentation roadmap and consistently launch, measure and learn from new tests.
• Work closely with product, brand and creative teams to turn growth ideas into campaigns and execution.
• Identify new and emerging growth opportunities, from creator partnerships and sponsorships to Reddit, AI-driven discovery, new ad platforms and other unconventional channels.
• Use customer, channel and performance data to decide where to invest, what to scale and what to stop.
• Develop persuasive copy and storytelling that balances strong brand positioning with conversion.

Who we're looking for

• You have 4+ years of experience in growth, performance or digital marketing, ideally within a consumer, e-commerce, marketplace, subscription or other high-growth business.
• You have hands-on experience managing Google Ads and Meta Ads, and have personally owned meaningful budgets and performance.
• You understand growth beyond paid media and have experience across additional areas such as creators, social, partnerships, referrals, affiliates or other acquisition channels.
• You combine analytical thinking with strong creative instincts and can come up with compelling content, campaigns and growth ideas — not just optimise what already exists.
• You’re comfortable with analytics, attribution and tracking, including tools such as GA4, pixels, UTMs, conversion APIs, spreadsheets or BI/dashboarding tools.
• You think in terms of CAC, conversion, LTV and profitable growth, rather than simply optimising channel metrics.
• You’re highly experimental and comfortable launching tests quickly, analysing the results and changing direction when something isn’t working.
• You’re curious about new platforms and technologies and enjoy figuring out how they can become meaningful growth channels.
• You’re scrappy and resourceful, with the ability to work independently and move quickly in a lean environment.
• You’re a strong communicator and can write persuasive copy and communicate ideas clearly to both technical and non-technical stakeholders.opy and communicate ideas clearly to both technical and non-technical stakeholders.

Bonus points if you have

• Experience in travel, hospitality, luxury, premium consumer or other high-value products/services.
• Experience marketing to affluent, aspirational or high-intent consumer audiences.
• Experience marketing a membership, subscription or marketplace business.
• Experience working with creators, influencers, whitelisting or performance-focused social content.
• Experience with emerging acquisition channels such as Reddit, TikTok, metasearch, sponsorships or AI/search-driven discovery.
• Experience with lifecycle marketing or CRM platforms such as Customer.io.
• Experience using AI tools to improve marketing research, creative development, analysis or execution.
• A track record of building creative or unconventional growth initiatives that generated measurable results.