Marketing Specialist – Strategic Accounts

GreedyGame; Bengaluru; On-site; INR 600,000 - 800,000; Full time

Benefits offered by this job

Opportunity for creative ownership

Collaborative team environment

Growth in a fast-pacing AdTech company

Job summary

A leading ad-tech company in Bengaluru is seeking a Marketing Specialist to engage key advertisers and publishers in the AdTech ecosystem. The role involves identifying target accounts, creating personalized marketing initiatives, and executing multi-channel campaigns. Ideal candidates have a Bachelor's degree in Marketing and 2–4 years of experience in B2B marketing, with proficiency in LinkedIn and social media engagement. This position offers a dynamic work environment with opportunities for creative ownership.

Qualifications

• 2–4 years of experience in B2B or AdTech marketing/sales.
• Strong understanding of LinkedIn marketing, email campaigns, event marketing, and social media engagement.
• Ability to translate account insights into actionable marketing strategies.

Responsibilities

• Identify and segment high‑potential advertisers and publishers.
• Plan and execute targeted outreach campaigns.
• Coordinate virtual and in-person events for decision‑makers.
• Monitor engagement trends and optimize messaging.
• Track campaign performance and present recommendations.

Skills

LinkedIn marketing

Email campaigns

Event marketing

Social media engagement

Research skills

Communication skills

Education

Bachelor’s degree in Marketing

Job description

Marketing Specialist – Strategic Accounts

GreedyGame, founded 2013 by Arpit Jain (CEO), is a leading ad‑tech company driving app growth and monetization. We’ve built a sustainable, profitable business for over 7 years and are scaling rapidly (1→10 phase). As a Google Publishing Partner, we serve 100M+ daily ad impressions and support 5,000+ apps and games worldwide, delivering up to 75% revenue uplift. Trusted by brands such as Amazon, Dream11, MPL, Sharechat, Treebo, Mobikwik, and 1,000+ publishers across 20+ countries.

Location: Bangalore | Department: Marketing | Reports to: Marketing Manager

About The Role

We’re looking for a strategic and creative Marketing Specialist to help us reach and engage key advertisers, publishers, and agencies in the AdTech ecosystem. In this role, you’ll identify high‑value target accounts, understand their business needs, and design personalized marketing initiatives across LinkedIn, email, social media, and industry events. You’ll collaborate with sales and content teams to create meaningful touchpoints that build relationships, strengthen brand presence, and drive conversions.

Key Responsibilities

• Account Identification & Research: Identify and segment high‑potential advertisers, publishers, and partners; research target companies; build detailed profiles and engagement strategies for priority accounts.
• Multi‑Channel Campaigns: Plan and execute outreach campaigns tailored to specific accounts through LinkedIn, personalized emails, and targeted social media engagement; create and adapt marketing content; partner with sales team to align on messaging and follow‑up.
• Event Marketing & Engagement: Plan and coordinate virtual and in‑person events, webinars, or roundtables for decision‑makers; support participation in industry conferences and networking events; collaborate with design and content teams on pre‑event promotions and post‑event plans.
• Social Media & Brand Presence: Engage target audiences on LinkedIn, Facebook, and other platforms; work with social media team to highlight success stories, product updates, and event moments; monitor engagement trends and optimize messaging.
• Reporting & Optimization: Track campaign performance, event impact, and engagement outcomes; analyze insights and refine outreach and content strategies; present recommendations for strengthening account relationships and driving conversions.

Qualifications

• Bachelor’s degree in Marketing, Communications, or related field.
• 2–4 years of experience in B2B or AdTech marketing/sales.
• Strong understanding of LinkedIn marketing, email campaigns, event marketing, and social media engagement.
• Excellent research, storytelling, and communication skills.
• Ability to translate account insights into actionable marketing strategies.
• Organized, collaborative, and proactive approach to project execution.

Why Join Us

• Work at the intersection of marketing, strategy, and relationship‑building in a fast‑growing AdTech company.
• Take ownership of creative, data‑driven campaigns that directly influence business growth.
• Collaborate across teams to deliver meaningful brand experiences through digital and event channels.
• Be part of a team that values initiative, creativity, and measurable impact.