API Marketing Manager

Sun Pharma; Mumbai; On-site; INR 1,800,000 - 2,400,000; Full time

Job summary

Sun Pharma in Mumbai seeks an API Marketing Manager to leverage market knowledge of regulated regions such as Europe, Russia and CIS. You will map API demand, regulatory requirements and key players to grow API business.

The role emphasizes business development, cross‑functional collaboration, and driving revenue through strategic customer engagement, pricing, and regulatory alignment.

Qualifications

• 7–12 years of experience in the pharmaceutical industry.
• Experience in regulated pharma markets (Europe, Russia, CIS).
• Ability to map API market and develop business with customers.
• Understanding of regulatory and IP considerations in the region.

Responsibilities

• Drive business development in regulated markets by mapping API demand, key players and regulatory requirements.
• Lead sales and marketing efforts to expand customer base and grow market share.
• Manage key accounts and negotiate deals, ensuring delivery and service quality.
• Coordinate with regulatory, finance, quality and R&D to support orders and approvals.

Skills

Presentation skills

Communication

Interpersonal skills

Analytical mindset

Education

B.Sc/B.Pharm/M.Pharm

MBA

Job description

Title: API Marketing Manager

Business Unit: API

Job Grade: Manager

Location: Acme Plaza, Andheri East, Mumbai

Job Summary

Understanding API (Active Pharmaceutical Ingredient) market for countries/regions assigned. Must have prior experience in regulated pharma markets (such as Europe, Russia, CIS, etc). Will require mapping of local pharmaceutical industry key players, API demand, supply, key regulatory, technical and commercial requirements and develop business with customers to drive and expand API business.

Key Responsibilities

At Sun Pharma, we commit to helping you “Create your own sunshine”— by fostering an environment where you grow at every step, take charge of your journey and thrive in a supportive community.

As you enter the Sun Pharma world, you’ll find yourself becoming ‘Better every day’ through continuous progress. Exhibit self‑drive as you ‘Take charge’ and lead with confidence. Additionally, demonstrate a collaborative spirit, knowing that we ‘Thrive together’ and support each other’s journeys.

Areas of Responsibility

Business Development

• Understanding API (Active Pharmaceutical Ingredient) market for countries assigned. Will require mapping of local pharmaceutical industry key players, API demand, supply, key regulatory, technical and commercial requirements.
• Mapping internal API product portfolio to identify key products to promote for each potential key customer.
• Connect with potential customers and pitch products, explore new opportunities, lead price negotiations and evaluate deals as per customer requirements.
• Understanding of the regulatory framework in Europe, Russia & CIS with regard to new filings & alternate source filings.
• Workable knowledge of the IP frame in the region.

Sales and Marketing

• Drive sales target achievement for the assigned region & identify business opportunities and devise marketing strategies to expand customer base, increase market share, and drive revenue growth.
• Manage key customer accounts and engage with key customers to maintain healthy long‑term relationships and ensure high customer satisfaction by achieving delivery and service quality norms to build organization’s brand value.
• Market intelligence Gather changing customer and market needs, competitor activity, and industry best practices that can be emulated.

Sales allied functions

• Work with cross‑functional teams such as regulatory, finance, quality etc to drive customer relationship management, query resolution, documentation, approvals required, follow ups for payments.
• Coordinate with other departments such as R&D, Operations, and SCM to plan orders, share inputs on capacity planning, and timely product delivery to fulfill customer requirements while ensuring adherence to state and country‑level regulations.

Job Scope

Internal Interactions (within the organization)

Regulatory, finance, quality, R&D, SCM

External Interactions (outside the organization)

Customers, Industry experts, Pharma Industry Bodies

Geographical Scope

Regulated markets (such as Europe, Russia & CIS). According to candidate’s past experience

Financial Accountability (cost/revenue with exclusive authority)

Revenue targets will be provided based on past performance of the territory and future potential

Job Requirements

Skills

Presentation skills, communication and interpersonal skills, analytical mindset

Travel Estimate

20-30% Domestic and International

Educational Qualification

B.Sc/B.Pharm/M.Pharm and MBA

Experience

7-12 years of past experience in the pharmaceutical industry will be desired

Benefits

At Sun Pharma, your success and well‑being are our top priorities! We provide robust benefits and opportunities to foster personal and professional growth. Join us at Sun Pharma, where every day is an opportunity to grow, collaborate, and make a lasting impact. Let’s create a brighter future together!

Disclaimer

The preceding job description has been designed to indicate the general nature and level of work performed by employee within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees as assigned to this job. Nothing herein shall preclude the employer from changing these duties from time to time and assigning comparable duties or other duties commensurate with the experience and background of incumbent(s).