API Marketing Manager

Sun Pharmaceutical Industries, Inc.; Mumbai; On-site; INR 1,800,000 - 2,800,000; Full time

Job summary

Sun Pharmaceutical Industries Ltd. is seeking an API Marketing Manager to drive market understanding and business development across regulated markets.

The role requires mapping key players, API demand, regulatory considerations, and building relationships with customers to grow API business. The candidate should have 7–12 years in pharma, with strong presentation, communication, interpersonal and analytical skills, and an MBA or equivalent qualification.

Qualifications

• Educational qualifications include B.Sc / B.Pharm / M.Pharm and MBA.
• 7–12 years of pharmaceutical industry experience.

Responsibilities

• Understand the API market for assigned countries/regions.
• Map internal API product portfolio to identify key products for customers.
• Engage with customers, pitch products, negotiate prices and evaluate deals.
• Understand regulatory frameworks in Europe, Russia & CIS.
• Collaborate with regulatory, finance, quality, R&D, Operations and SCM to plan orders and ensure timely delivery.

Skills

Presentation skills

Communication skills

Interpersonal skills

Analytical mindset

Education

B.Sc / B.Pharm / M.Pharm and MBA

Job description

Company: Sun Pharmaceutical Industries Ltd

Title: API Marketing Manager

Business Unit: API

Job Grade: Manager

Job Summary

Understanding the API (Active Pharmaceutical Ingredient) market for assigned countries/regions. Must have prior experience in regulated pharma markets such as Europe, Russia, CIS. Requires mapping of local pharmaceutical industry key players, API demand, supply, key regulatory, technical, and commercial requirements, and developing business with customers to drive and expand API business.

Areas of Responsibility

Business Development

• Understanding the API market for assigned countries; mapping local industry key players, API demand, supply, key regulatory, technical, and commercial requirements.
• Mapping internal API product portfolio to identify key products to promote for each potential key customer.
• Connecting with potential customers, pitching products, exploring new opportunities, leading price negotiations, and evaluating deals as per customer requirements.
• Understanding regulatory framework in Europe, Russia & CIS regarding new filings & alternate-source filings.
• Working knowledge of the IP framework in the region.

Sales and Marketing

• Driving sales target achievement for the assigned region and identifying business opportunities, devising marketing strategies to expand customer base, increase market share, and drive revenue growth.
• Managing key customer accounts, engaging with key customers to maintain healthy long-term relationships, and ensuring high customer satisfaction by achieving delivery and service quality norms to build the organization’s brand value.
• Gathering market intelligence: changing customer and market needs, competitor activity, and industry best practices that can be emulated.

Sales-Aligned Functions

• Working with cross-functional teams such as regulatory, finance, quality, etc., to drive customer relationship management, query resolution, documentation, approvals required, follow‑ups for payments.
• Coordinating with other departments such as R&D, Operations, and SCM to plan orders, share inputs on capacity planning, and ensure timely product delivery while adhering to state and country-level regulations.

Job Scope

Internal Interactions: within the organization.

External Interactions: Customers, Industry experts, Pharma Industry Bodies.

Geographical Scope: Regulated markets such as Europe, Russia & CIS (according to candidate’s past experience).

Financial Accountability: Revenue targets will be provided based on past performance of the territory and future potential.

Job Requirements

Skills: Presentation skills, communication and interpersonal skills, analytical mindset.

Educational Qualification: B.Sc / B.Pharm / M.Pharm and MBA.

Experience: 7-12 years in the pharmaceutical industry.