Analyst - Paid Media (Kolkata)

Puretech Digital - A Genesis Company; Kolkata District; On-site; INR 350,000 - 520,000; Full time

Job summary

Puretech Digital - A Genesis Company in Kolkata is seeking an Analyst - Paid Media with 1-2 years of hands-on experience to plan, execute, and optimize campaigns across Google Ads, Meta, and LinkedIn. You will analyze performance and drive ROI.

The role requires strong analytical skills, attention to detail, and collaboration with creatives and marketing teams to test ads, refine targeting, and report insights to stakeholders.

Qualifications

• Bachelor's degree in Marketing, Business, Engineering, or a related field.
• 1-2 years of hands-on Paid Media or Performance Marketing experience.
• Experience managing campaigns across Google Ads, Meta Ads, LinkedIn Ads, etc.
• Strong analytical skills with proficiency in reporting tools.
• Certifications like Google Ads or Meta Blueprint are a plus.

Responsibilities

• Plan, execute, and optimize paid media campaigns across platforms.
• Monitor budgets, bidding strategies, and performance to meet objectives.
• Analyze campaign data to identify trends and opportunities.
• Prepare regular performance reports with actionable insights.
• Conduct keyword research for search campaigns.
• Define and refine audience segments based on data.
• Collaborate with Creative team on ad copy and testing.
• Run A/B tests to improve engagement and conversions.
• Monitor competitors and industry trends.
• Collaborate with Marketing and Web teams to improve landing pages and CRO.
• Recommend budget allocation based on ROI and priorities.
• Present campaign performance and recommendations to stakeholders.

Skills

Paid Media

Campaign Management

Analytics & Reporting

Cross-platform Advertising

Education

Bachelor's degree in Marketing, Business, Engineering, or related field

Tools

Google Ads

Meta Ads

LinkedIn Ads

Job description

Location: Kolkata (On-site)

Experience: 1-2 Years

Job Overview

We are looking for an Analyst - Paid Media with 1-2 years of experience to plan, execute, optimize, and analyze paid media campaigns across multiple digital platforms. The ideal candidate should have hands-on experience managing paid campaigns, analyzing campaign performance, and optimizing strategies to maximize ROI.

This role requires strong analytical skills, attention to detail, and a solid understanding of digital advertising platforms and performance marketing.

Key Responsibilities

Campaign Management

• Plan, execute, and optimize paid media campaigns across platforms such as Google Ads, Meta Ads (Facebook & Instagram), LinkedIn Ads, and other relevant advertising channels.
• Monitor and optimize campaign budgets, bidding strategies, targeting, and performance to achieve business objectives.

Data Analysis & Reporting

• Analyze campaign performance data to identify trends, opportunities, and areas for improvement.
• Prepare regular performance reports and provide actionable insights based on key performance indicators (KPIs).

Keyword & Audience Research

• Conduct keyword research for search campaigns.
• Identify and refine audience segments based on campaign performance and market research.

Ad Copy & Creative Testing

• Work closely with the Creative team to develop effective ad copies and creatives.
• Conduct A/B testing to improve engagement, click-through rates, and conversions.

Competitor Analysis

• Monitor competitor activities and industry trends.
• Recommend strategies to improve campaign performance and maintain a competitive advantage.

Conversion Rate Optimization (CRO)

• Collaborate with the Marketing and Web Development teams to improve landing page performance and conversion rates.
• Recommend optimization strategies based on campaign insights and user behavior.

Budget Management

• Manage advertising budgets efficiently to maximize return on investment (ROI).
• Recommend budget allocation based on campaign performance and business priorities.

Cross-Functional Collaboration

• Work closely with Marketing, Sales, Creative, and other internal teams to ensure campaigns align with overall business goals.
• Present campaign performance, insights, and recommendations to stakeholders.

Qualifications

• Bachelor's degree in Marketing, Business, Engineering, or a related field.
• 1-2 years of hands-on experience in Paid Media or Performance Marketing.
• Experience managing campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other digital advertising platforms.
• Strong analytical skills with experience using reporting and analytics tools.
• Good understanding of digital marketing trends, campaign optimization, and performance metrics.
• Excellent communication, presentation, and problem-solving skills.
• Certifications such as Google Ads, Meta Blueprint, or similar platforms will be an added advantage.