Analyst - Paid Media (Kolkata)

Puretech Digital; Kolkata District; On-site; INR 600,000 - 900,000; Full time

Job summary

Puretech Digital in India is seeking an Analyst - Paid Media with 1-2 years of hands-on experience to plan, execute, optimize, and analyze paid media campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other digital channels.

You will collaborate with the Creative and Marketing teams, conduct keyword and audience research, run A/B tests, monitor budgets, and provide actionable insights to improve ROI.

Qualifications

• 1-2 years of hands-on experience in Paid Media or Performance Marketing.
• Bachelor's degree in Marketing, Business, Engineering, or related field.
• Experience managing campaigns across Google Ads, Meta Ads, LinkedIn Ads and other digital advertising platforms.
• Strong analytical skills with experience using reporting/analytics tools.
• Certifications such as Google Ads or Meta Blueprint are a plus.

Responsibilities

• Plan, execute, and optimize paid media campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other channels.
• Monitor and optimize budgets, bidding strategies, targeting, and performance to achieve business objectives.
• Analyze campaign performance data to identify trends and opportunities.
• Conduct keyword research and refine audience segments based on performance and market insights.
• Collaborate with Creative to develop effective ad copies and creatives and run A/B tests.
• Monitor competitors and industry trends to maintain a competitive advantage.
• Work with Marketing and Web teams to improve landing pages and conversions.
• Present campaign performance, insights, and recommendations to stakeholders.

Skills

Analytical thinking

Communication skills

Problem-solving

Education

Bachelor's degree in Marketing/Business/Engineering or related field

Job description

We are looking for a Analyst - Paid Media with 1-2 years of experience to plan, execute, optimize, and analyze paid media campaigns across multiple digital platforms. The ideal candidate should have hands‑on experience managing paid campaigns, analyzing campaign performance, and optimizing strategies to maximize ROI.

This role requires strong analytical skills, attention to detail, and a solid understanding of digital advertising platforms and performance marketing.

Key Responsibilities

Campaign Management

• Plan, execute, and optimize paid media campaigns across platforms such as Google Ads, Meta Ads (Facebook & Instagram), LinkedIn Ads, and other relevant advertising channels.
• Monitor and optimize campaign budgets, bidding strategies, targeting, and performance to achieve business objectives.

Data Analysis & Reporting

• Analyze campaign performance data to identify trends, opportunities, and areas for improvement.
• Prepare regular performance reports and provide actionable insights based on key performance indicators (KPIs).

Keyword & Audience Research

• Conduct keyword research for search campaigns.
• Identify and refine audience segments based on campaign performance and market research.

Ad Copy & Creative Testing

• Work closely with the Creative team to develop effective ad copies and creatives.
• Conduct A/B testing to improve engagement, click‑through rates, and conversions.

Competitor Analysis

• Monitor competitor activities and industry trends.
• Recommend strategies to improve campaign performance and maintain a competitive advantage.

Conversion Rate Optimization (CRO)

• Collaborate with the Marketing and Web Development teams to improve landing page performance and conversion rates.
• Recommend optimization strategies based on campaign insights and user behavior.

Budget Management

• Manage advertising budgets efficiently to maximize return on investment (ROI).
• Recommend budget allocation based on campaign performance and business priorities.

Cross‑Functional Collaboration

• Work closely with Marketing, Sales, Creative, and other internal teams to ensure campaigns align with overall business goals.
• Present campaign performance, insights, and recommendations to stakeholders.

Qualifications

• Bachelor's degree in Marketing, Business, Engineering, or a related field.
• 1-2 years of hands‑on experience in Paid Media or Performance Marketing.
• Experience managing campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other digital advertising platforms.
• Strong analytical skills with experience using reporting and analytics tools.
• Good understanding of digital marketing trends, campaign optimization, and performance metrics.
• Excellent communication, presentation, and problem‑solving skills.
• Certifications such as Google Ads, Meta Blueprint, or similar platforms will be an added advantage.