Executive-Performance marketing

Homelane; Bengaluru; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

DesignCafe is seeking a Senior Paid Media Analyst to plan, launch, and optimize campaigns across Google Ads and Meta Ads from Bengaluru. The role emphasizes AI-driven experimentation, reporting, and data-informed decision making.

You will manage budgets, leverage advanced tools like GA4 and GTM, and stay ahead of platform changes to maximize performance. Strong analytical skills and ownership are essential in a fast-paced environment.

Qualifications

• Bachelor's or Master's degree in Marketing, Business, or related field.
• 3+ years of hands-on experience in performance marketing or paid media.
• Deep expertise in Google Ads and Meta Ads with budget management 10 Cr+ across campaigns.
• Strong understanding of bidding strategies, audience targeting, campaign structuring, and platform algorithms.
• Experience with AI-driven campaign types and AI tools in reporting.

Responsibilities

• Plan, set up, launch, and manage campaigns end to end across Google Ads and Meta Ads.
• Bring a solid, current understanding of how Google Ads and Meta Ads work: auction dynamics and bidding.
• Use AI tools for ad copy, creative generation, testing, and reporting.
• Monitor and optimize bids, budgets, targeting, and creatives daily.
• Run structured A/B and multivariate tests on ads and landing pages.
• Build dashboards and reports; use AI insights to identify trends.
• Set up pixels, events, UTM tracking and GA4 for clean data.
• Track lead quality and conversions to improve funnel performance.
• Keep abreast of new platform features and AI-driven tools.

Skills

Google Ads expertise

Meta Ads expertise

AI-driven marketing tools

GA4 & Google Tag Manager

Excel & data analysis

Campaign optimization

Education

Bachelor's or Master's degree in Marketing/Business

Tools

GA4

Google Tag Manager

Excel

Performance Max

Advantage+

Job description

Design Cafe is hiring Senior Paid Media Analyst (O2)-Bangalore location

Location: Bengaluru

Team: Digital Marketing

Reports To: Senior Manager, Paid Media

Experience: 3+ years

About the Role

DesignCafe is hiring a Senior Paid Media Analyst who really knows Google Ads and Meta Ads inside out and can plan, launch, and optimize campaigns end to end. We want someone who's spent enough time in these platforms to understand how the auctions and algorithms actually behave, not just someone who knows which buttons to click.

Paid media execution looks quite different today than it did even a couple of years ago, with automated bidding, AI-driven campaign types, and generative tools now part of everyday work. So we're also looking for someone who's comfortable using AI tools for things like creative generation, copy testing, and reporting, while still applying good judgement on strategy and optimization.

Key Responsibilities

• Campaign Execution: Plan, set up, launch, and manage campaigns end to end across Google Ads (Search, Display, YouTube, Performance Max) and Meta Ads (Facebook, Instagram, Advantage+).
• Platform Depth: Bring a solid, current understanding of how Google Ads and Meta Ads actually work: auction dynamics, automated bidding, audience signals, and algorithm behaviour, and use that to push performance beyond the basics.
• AI-First Execution: Use AI tools for ad copy and creative generation, creative testing, performance insights, and reporting to work faster and get more done.
• Daily Optimization: Monitor and optimize bids, budgets, targeting, and creatives on a daily basis to keep improving performance.
• Creative & Landing Page Testing: Run structured A/B and multivariate tests on ad creatives and landing pages, using data and AI-assisted analysis to find winning variants faster.
• Reporting & Insights: Build and maintain performance dashboards and reports, and use AI tools to help pull out trends and insights rather than just raw numbers.
• Attribution & Tracking: Set up and QA pixels, events, UTM tracking, GA4, and attribution so the data you're working with is clean and reliable.
• Lead Quality: Track lead-to-sale conversion and flag lead quality issues early, based on what the funnel data is telling you.
• Staying Current: Keep an eye on new platform features, automated campaign types, AI-driven ad products, and other tools worth bringing into your day-to-day work.

Skills & Experience

• Bachelor's or Master's degree in Marketing, Business, or a related field.
• 3+ years of hands-on experience in performance marketing or paid media, with strong, demonstrable expertise in Google Ads and Meta Ads. This is a must.
• Experience managing paid media budgets of 10 Cr+ (cumulative or annualized) across campaigns.
• Good understanding of bidding strategies, audience targeting, campaign structuring, and platform algorithms, and the reasoning behind what works, not just how to execute it.
• Hands-on experience with Performance Max, Advantage+, and other automated or AI-driven campaign types.
• Comfortable using AI tools for creative generation, copywriting, data analysis, and workflow automation as part of everyday execution.
• Proficiency in Google Analytics (GA4), Google Tag Manager, and Excel.
• Strong analytical mindset with the ability to turn data into clear, actionable decisions.
• High ownership and attention to detail, with the ability to execute independently in a fast-paced environment.
• Genuinely curious about how paid media platforms and AI-driven marketing tools keep evolving.