Senior Paid Analyst

SAAA Consultants Pvt. Ltd; Mumbai; On-site; INR 900,000 - 1,300,000; Full time

Job summary

SAAA Consultants Pvt. Ltd in Mumbai is seeking a skilled digital advertising specialist to manage end-to-end campaigns across Google Ads, Meta Ads Manager, LinkedIn, and TikTok. This full-time role requires 3+ years of hands-on experience and a strong analytics mindset.

You will own campaign setup, budget oversight, optimization through A/B testing, and performance reporting to stakeholders, driving CPA efficiency and ROI for client campaigns.

Qualifications

• 3+ years of experience in digital advertising and campaign management.
• Strong knowledge of Google Ads, Meta Ads Manager, and analytics.
• Certified in Google Ads or Meta Blueprint preferred.

Responsibilities

• Campaign setup across Google Ads, Meta, LinkedIn, and TikTok.
• Manage monthly ad spend to optimize CPA and ROI.
• Perform A/B testing on ads and target audiences; refine keywords.
• Track metrics (CTR, CPC, CPL, conversions) and report insights to stakeholders.

Skills

Google Ads

Meta Ads Manager

Web analytics (Google Analytics)

Data analysis

Excel/Google Sheets

Dashboard creation

Google Ads Certification

Meta Blueprint Certification

Job description

Experience : 3+ Years Location : Mumbai Employment Type : Full-time Number Of Positions : 1

Key Responsibilities:

• Campaign Setup: Build and structure search, display, video, and social ad campaigns (Google Ads, Meta Ads Manager, LinkedIn, TikTok).
• Budget Management: Allocate and monitor monthly ad spend to ensure efficient cost-per-acquisition (CPA) and high ROI.
• Optimization: Conduct A/B testing on ad copy, creatives, and audience targeting while refining keyword and negative keyword lists.
• Reporting: Track performance metrics (CTR, CPC, CPL, conversions) using analytics tools and present insights to stakeholders.

Required Skills & Qualifications Experience:

• Technical Knowledge: Mastery of Google Ads, Meta Ads Manager, and web analytics platforms like Google Analytics.
• Analytical Skills: Strong proficiency in data analysis, Excel/Google Sheets, and dashboard creation.
• Certifications: Official certifications in Google Ads or Meta Blueprint are preferred.