Senior Digital Analyst – Paid Media Specialist

virtuHR; Mumbai; On-site; INR 900,000 - 1,500,000; Full time

Job summary

virtuHR in Mumbai seeks a Senior Digital Analyst – Paid Media Specialist to lead paid campaigns across Meta, Google and LinkedIn. You will optimize spend, bids and targeting to maximize ROI.

The ideal candidate has 3–4 years in performance marketing, strong analytics with GA4 and GTM, conversion tracking expertise, and a knack for clear reporting. Certifications in Google Ads, Meta Blueprint or LinkedIn Marketing are a plus.

Qualifications

• ,,,
• 3-4 years of hands-on experience in performance marketing.
• Experience with Google Ads, Meta Ads, and LinkedIn Ads.
• Strong analytical skills with GA4, GTM, and conversion tracking.
• Certifications in Google Ads, Meta Blueprint, or LinkedIn Marketing are a plus.

Responsibilities

• Develop and manage high-performing paid media campaigns across Meta (Facebook & Instagram), Google (Search, Display, YouTube), and LinkedIn Ads.
• Optimise ad spend, bids, and targeting strategies for maximum ROI.
• Understanding customer journeys, lead nurturing, and CRO (Conversion Rate Optimization).
• Should be able to create reports that clearly explain ad performance and how it was affected

Skills

Paid media

Performance marketing

Analytics

Campaign optimization

Reporting & insights

Tools

GA4

GTM

Conversion tracking

Google Ads

Meta Ads

LinkedIn Ads

Job description

Job Titile: Senior Digital Analyst – Paid Media Specialist Location: Ghatkopar
Working: 5 Days Salary: Open for Discussion

Candidates Preferred would be an immediate joiner Breif: Looking for a Senior Digital Analyst – Paid media specialist to join our team.

The ideal candidate should have hands-on experience with paid campaigns across platforms like Google Ads, Meta, and LinkedIn, along with a strong understanding of performance metrics, audience targeting, and conversion optimization.

Key Responsibilities:

• Develop and manage high-performing paid media campaigns across Meta (Facebook & Instagram), Google (Search, Display, YouTube), and LinkedIn Ads.
• Optimise ad spend, bids, and targeting strategies for maximum ROI.
• Understanding customer journeys, lead nurturing, and CRO (Conversion Rate Optimization).
• Should be able to create reports that clearly explain ad performance and how it was affected

Requirements:

1. 3-4 years of hands-on experience in performance marketing.
2. Proven track record in Meta Ads, Google Ads, and LinkedIn Ads campaign management.
3. Strong analytical skills with expertise in GA4, GTM, and conversion tracking.
4. Google Ads, Meta Blueprint, or LinkedIn Marketing certifications are a plus.