Analyst - Paid Media

Puretech Digital - A Genesis Company; Maharashtra; On-site; INR 400,000 - 700,000; Full time

Job summary

Puretech Digital - A Genesis Company is seeking an Analyst – Paid Media in Mumbai for 1–2 years of hands-on experience. The role involves planning, executing, optimizing, and analyzing paid media campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other channels.

Strong analytical skills and data-driven decision making are essential. You will collaborate with cross-functional teams, conduct keyword research and audience analyses, and run A/B tests to improve CTR and conversions while

Qualifications

• Bachelor's degree in Marketing, Business, Engineering, or related field.
• 1–2 years hands-on Paid Media or Performance Marketing experience.
• Experience with Google Ads, Meta Ads, LinkedIn Ads, and other platforms.
• Strong analytical skills and KPI-driven approach.
• Excellent communication and problem-solving abilities.
• Certifications such as Google Ads or Meta Blueprint are a plus.

Responsibilities

• Plan, execute, and optimize paid media campaigns across platforms.
• Analyze campaign performance data and prepare regular reports.
• Conduct keyword research and audience segmentation.
• Develop ad copies and creatives; conduct A/B testing.
• Monitor competitor activities and market trends.
• Collaborate with Marketing, Sales, and Creative teams.
• Manage budgets and bidding strategies to maximize ROI.
• Present performance insights and recommendations to stakeholders.

Skills

Analytical thinking

Attention to detail

Communication

Problem-solving

Education

Bachelor's degree in Marketing, Business, Engineering, or related field

Tools

Google Ads

Meta Ads

LinkedIn Ads

Analytics tools

Job description

Job Overview

We are looking for an Analyst – Paid Media with 1–2 years of experience to plan, execute, optimize, and analyze paid media campaigns across multiple digital platforms. The ideal candidate should have hands‑on experience managing paid campaigns, analyzing campaign performance, and optimizing strategies to maximize ROI. This role requires strong analytical skills, attention to detail, and a solid understanding of digital advertising platforms and performance marketing.

Location: Mumbai (On-site)

Experience: 1–2 Years

Key Responsibilities

Campaign Management

• Plan, execute, and optimize paid media campaigns across platforms such as Google Ads, Meta Ads (Facebook & Instagram), LinkedIn Ads, and other relevant advertising channels.
• Monitor and optimize campaign budgets, bidding strategies, targeting, and performance to achieve business objectives.

Data Analysis & Reporting

• Analyze campaign performance data to identify trends, opportunities, and areas for improvement.
• Prepare regular performance reports and provide actionable insights based on key performance indicators (KPIs).

Keyword & Audience Research

• Conduct keyword research for search campaigns.
• Identify and refine audience segments based on campaign performance and market research.

Ad Copy & Creative Testing

• Work closely with the Creative team to develop effective ad copies and creatives.
• Conduct A/B testing to improve engagement, click‑through rates, and conversions.

Competitor Analysis

• Monitor competitor activities and industry trends.
• Recommend strategies to improve campaign performance and maintain a competitive advantage.

Conversion Rate Optimization (CRO)

• Collaborate with the Marketing and Web Development teams to improve landing page performance and conversion rates.
• Recommend optimization strategies based on campaign insights and user behavior.

Budget Management

• Manage advertising budgets efficiently to maximize return on investment (ROI).
• Recommend budget allocation based on campaign performance and business priorities.

Cross-Functional Collaboration

• Work closely with Marketing, Sales, Creative, and other internal teams to ensure campaigns align with overall business goals.
• Present campaign performance, insights, and recommendations to stakeholders.

Qualifications

• Bachelor's degree in Marketing, Business, Engineering, or a related field.
• 1–2 years of hands‑on experience in Paid Media or Performance Marketing.
• Experience managing campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other digital advertising platforms.
• Strong analytical skills with experience using reporting and analytics tools.
• Good understanding of digital marketing trends, campaign optimization, and performance metrics.
• Excellent communication, presentation, and problem‑solving skills.
• Certifications such as Google Ads, Meta Blueprint, or similar platforms will be an added advantage.