Analyst - Paid Media

Puretech Digital; Mumbai; On-site; INR 500,000 - 900,000; Full time

Job summary

Puretech Digital is seeking an Analyst – Paid Media in Mumbai with 1–2 years of hands-on experience to plan, execute, optimize, and analyze paid media campaigns across multiple platforms. You will monitor budgets, bid strategies, and performance to maximize ROI, while collaborating with internal teams.

The ideal candidate has strong analytical skills and familiarity with Google Ads, Meta Ads, and LinkedIn Ads, plus a track record of turning data into actionable optimization ideas.

Qualifications

• 1–2 years hands-on paid media or performance marketing experience.
• Experience managing campaigns on Google Ads, Meta Ads, LinkedIn Ads.
• Strong analytical skills and data-driven mindset.
• Understanding of digital marketing trends and metrics.
• Excellent communication and problem-solving skills.
• Certifications such as Google Ads or Meta Blueprint are a plus.

Responsibilities

• Plan, execute, and optimize paid media campaigns across multiple platforms.
• Monitor and optimize budgets, bidding, targeting, and performance.
• Analyze campaign performance to identify trends and opportunities.
• Prepare performance reports with actionable insights (KPIs).
• Conduct keyword research and refine audience segments.
• Develop ad copies and creatives with the Creative team; run A/B tests.
• Monitor competitor activities and industry trends; recommend improvements.
• Collaborate with Marketing and Web teams to improve landing pages and CRO.
• Present campaign performance, insights, and recommendations to stakeholders.

Skills

Analytical skills

Data analysis

Campaign optimization

Budget management

Cross-functional collaboration

Communication

Problem solving

Education

Bachelor's degree in Marketing, Business, Engineering, or related field

Tools

Google Ads

Meta Ads

LinkedIn Ads

Job description

We are looking for an Analyst – Paid Media with 1–2 years of experience to plan, execute, optimize, and analyze paid media campaigns across multiple digital platforms. The ideal candidate should have hands‑on experience managing paid campaigns, analyzing campaign performance, and optimizing strategies to maximize ROI.

This role requires strong analytical skills, attention to detail, and a solid understanding of digital advertising platforms and performance marketing.

Key Responsibilities

Campaign Management

• Plan, execute, and optimize paid media campaigns across platforms such as Google Ads, Meta Ads (Facebook & Instagram), LinkedIn Ads, and other relevant advertising channels.
• Monitor and optimize campaign budgets, bidding strategies, targeting, and performance to achieve business objectives.

Data Analysis & Reporting

• Analyze campaign performance data to identify trends, opportunities, and areas for improvement.
• Prepare regular performance reports and provide actionable insights based on key performance indicators (KPIs).

Keyword & Audience Research

• Conduct keyword research for search campaigns.
• Identify and refine audience segments based on campaign performance and market research.

Ad Copy & Creative Testing

• Work closely with the Creative team to develop effective ad copies and creatives.
• Conduct A/B testing to improve engagement, click‑through rates, and conversions.

Competitor Analysis

• Monitor competitor activities and industry trends.
• Recommend strategies to improve campaign performance and maintain a competitive advantage.

Conversion Rate Optimization (CRO)

• Collaborate with the Marketing and Web Development teams to improve landing page performance and conversion rates.
• Recommend optimization strategies based on campaign insights and user behavior.

Budget Management

• Manage advertising budgets efficiently to maximize return on investment (ROI).
• Recommend budget allocation based on campaign performance and business priorities.

Cross‑Functional Collaboration

• Work closely with Marketing, Sales, Creative, and other internal teams to ensure campaigns align with overall business goals.
• Present campaign performance, insights, and recommendations to stakeholders.

Qualifications

• Bachelor's degree in Marketing, Business, Engineering, or a related field.
• 1–2 years of hands‑on experience in Paid Media or Performance Marketing.
• Experience managing campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other digital advertising platforms.
• Strong analytical skills with experience using reporting and analytics tools.
• Good understanding of digital marketing trends, campaign optimization, and performance metrics.
• Excellent communication, presentation, and problem‑solving skills.
• Certifications such as Google Ads, Meta Blueprint, or similar platforms will be an added advantage.