Senior Digital Analyst - Paid Media Specialist

VirtuHR India; Mumbai; On-site; INR 1,200,000 - 2,000,000; Full time

Job summary

VirtuHR India in Mumbai- Ghatkopar is seeking a Senior Digital Analyst - Paid Media Specialist to lead paid media campaigns across Meta, Google, and LinkedIn. The role requires hands-on management, strong analytics, and a focus on optimizing performance and conversions.

The ideal candidate will bring 3–4 years of hands-on performance marketing experience, with proficiency in GA4, GTM, and reporting. Immediate joiner preferred for an onsite, 5-day workweek.

Qualifications

• 3-4 years hands-on experience in performance marketing.
• Proven track record in Meta Ads, Google Ads, and LinkedIn Ads campaign management.
• Strong analytical skills with expertise in GA4, GTM, and conversion tracking.

Responsibilities

• Develop and manage high-performing paid media campaigns across Meta (Facebook & Instagram), Google (Search, Display, YouTube), and LinkedIn Ads.
• Optimize ad spend, bids, and targeting strategies for maximum ROI.
• Understand customer journeys, lead nurturing, and CRO (Conversion Rate Optimization).
• Create reports that clearly explain ad performance and how it was affected.

Skills

Paid media campaigns

Meta Ads

Google Ads

LinkedIn Ads

Campaign optimization

Analytics GA4

GTM

Conversion tracking

Performance marketing

CRO

Tools

GA4

GTM

Job description

Job Titile: Senior Digital Analyst - Paid Media Specialist

Location: Ghatkopar

Working: 5 Days

Salary: Open for Discussion

Candidates Preferred would be an immediate joiner

Breif: Looking for a Senior Digital Analyst - Paid media specialist to join our team.

The ideal candidate should have hands‑on experience with paid campaigns across platforms like Google Ads, Meta, and LinkedIn, along with a strong understanding of performance metrics, audience targeting, and conversion optimization.

Key Responsibilities

• Develop and manage high-performing paid media campaigns across Meta (Facebook & Instagram), Google (Search, Display, YouTube), and LinkedIn Ads.
• Optimise ad spend, bids, and targeting strategies for maximum ROI.
• Understanding customer journeys, lead nurturing, and CRO (Conversion Rate Optimization).
• Should be able to create reports that clearly explain ad performance and how it was affected

Requirements

• 3-4 years of hands‑on experience in performance marketing.
• Proven track record in Meta Ads, Google Ads, and LinkedIn Ads campaign management.
• Strong analytical skills with expertise in GA4, GTM, and conversion tracking.
• Google Ads, Meta Blueprint, or LinkedIn Marketing certifications are a plus.

Skills: campaigns,optimization,google ads,linkedin ads,performance marketing,digital analyst,analytical skills,cro management,paid media