Assistant Manager - Paid Media

Weekday; Bengaluru; On-site; INR 600,000 - 1,000,000; Full time

Job summary

Weekday is seeking an Assistant Manager - Paid Media in Bengaluru to own and execute multi-channel paid media strategies, driving measurable ROI across search, social, and display networks. You will collaborate with product, creative, and analytics teams to translate objectives into data-driven planning, bidding, and optimization.

The role requires 2+ years of paid media experience, strong proficiency in Google Ads and Meta platforms, and hands-on experience with analytics tools.

Qualifications

• 2+ years of proven experience managing paid media campaigns on Google Ads and Meta platforms.
• In-depth knowledge of keyword research tools, ad copy optimization, and bidding strategies.
• Strong analytical skills with reporting tools (e.g., Google Data Studio, Tableau, Power BI).
• Ability to translate data into clear, actionable recommendations for cross-functional teams.
• Familiarity with A/B testing and conversion tracking.
• Experience managing multi-currency and multi-market campaigns.

Responsibilities

• Develop and manage day-to-day budgets for Search Engine Marketing and Meta advertising campaigns, ensuring optimal bid strategies and spend efficiency.
• Execute keyword research, ad copy testing, and landing page optimization for Google Ads, achieving target CPA and ROAS metrics.
• Plan, launch, and optimize Meta Ads across Facebook, Instagram, and Messenger with audience segmentation.
• Analyze campaign performance data and prepare detailed reports for senior stakeholders.
• Collaborate with creative teams to design ad assets aligned with brand guidelines and objectives.
• Conduct A/B testing and multivariate experiments to refine targeting, bidding, and creative strategies.
• Monitor industry trends and platform updates to stay competitive and compliant with policies.
• Manage cross-channel attribution modeling for conversions across paid, organic, and referral traffic.
• Lead ad account audits to spot inefficiencies and implement corrective actions.
• Mentor and train junior paid media analysts to foster a data-centric culture.

Skills

Paid media

Google Ads

Meta Ads

Keyword research

Ad copy

Bidding

Analytics tools

Data insights

Cross-functional

English

Kannada

Tools

Google Data Studio

Tableau

Power BI

Job description

𝗧𝗵𝗶𝘀 𝗿𝗼𝗹𝗲 𝗶𝘀 𝗳𝗼𝗿 𝗼𝗻𝗲 𝗼𝗳 𝘁𝗵𝗲 𝗪𝗲𝗲𝗸𝗱𝗮𝘆'𝘀 𝗰𝗹𝗶𝗲𝗻𝘁𝘀

𝗦𝗮𝗹𝗮𝗿𝘆 𝗿𝗮𝗻𝗴𝗲: 𝗥𝘀 𝟲𝟬𝟬𝟬𝟬𝟬 - 𝗥𝘀 𝟭𝟬𝟬𝟬𝟬𝟬𝟬 (𝗶𝗲 𝗜𝗡𝗥 𝟲-𝟭𝟬 𝗟𝗣𝗔)

Experience: 2+ yrs

Location: Bengaluru

As a Assistant Manager - Paid Media, you will own and execute multi-channel paid media strategies to drive business growth, prioritizing measurable ROI across search, social, and display networks. You will collaborate cross‑functionally with product, creative, and analytics teams to translate campaign objectives into data‑driven planning, bidding, and optimization in a fast‑paced environment. Your expertise will inform all aspects of campaign lifecycle, from audience research and creative development to performance analysis and continuous improvement, ensuring brand guidelines and budget constraints are met. You will also mentor junior analysts, share industry best practices, and stay ahead of emerging advertising technologies to keep campaigns ahead of the competition.

Key Responsibilities

• Develop and manage day‑to‑day budgets for Search Engine Marketing and Meta advertising campaigns, ensuring optimal bid strategies and spend efficiency.
• Execute keyword research, ad copy testing, and landing page optimization for Google Ads, achieving target CPA and ROAS metrics.
• Plan, launch, and optimize Meta Ads initiatives across Facebook, Instagram, and Messenger, utilizing audience segmentation and creative variations.
• Analyze campaign performance data, preparing detailed reports and actionable insights for senior stakeholders.
• Collaborate with creative teams to design compelling ad assets aligned with brand guidelines and campaign objectives.
• Conduct A/B testing and multivariate experiments to refine targeting, bidding, and creative strategies.
• Monitor industry trends and platform updates, recommending adjustments to stay competitive and compliant with advertising policies.
• Manage cross‑channel attribution modeling to attribute conversions accurately across paid, organic, and referral traffic.
• Lead ad account audits to spot inefficiencies, duplicate spends, and policy violations, implementing corrective actions.
• Mentor and train junior paid media analysts, fostering a data‑centric, collaborative culture.

What Makes You a Great Fit

• 2+ years of proven experience managing paid media campaigns on Google Ads and Meta platforms.
• In‑depth knowledge of keyword research tools, ad copy optimization, and bidding strategies.
• Strong analytical skills with proficiency in reporting tools such as Google Data Studio, Tableau, or Power BI.
• Ability to translate complex data into clear, actionable recommendations for cross‑functional teams.
• Familiarity with A/B testing frameworks and conversion tracking implementation.
• Experience managing multi‑currency and multi‑market campaigns in a global or regional setting.
• Excellent written and verbal communication skills in English, with fluent Kannada preferred for local engagement.
• Self‑motivated, detail‑oriented, and comfortable working in a high‑growth, dynamic environment.
• Proven track record of exceeding key performance indicators such as CPA, ROAS, and CTR.
• Passion for staying current on digital advertising trends, platform updates, and emerging technologies.