AGM - Marketing

Yokohama; Mumbai; On-site; INR 1,500,000 - 2,100,000; Full time

Job summary

Yokohama in Mumbai seeks an AGM Marketing to lead strategy, execution, and cross-functional alignment across all marketing verticals. The role acts as the operational head of marketing, ensuring sharper execution and stronger inter-department coordination.

The position oversees Brand & MarComm, Retail/VM, Digital and Offline Marketing, PR, CSR, Events, and Analytics, with a focus on ROI, budget discipline, and premium brand equity.

Responsibilities

• Lead overall marketing strategy and annual planning
• Align all marketing verticals with brand and business priorities
• Drive execution excellence across teams and agency partners
• Build strong cross-functional coordination between marketing, sales, and channel teams
• Approve annual communication roadmap
• Oversee campaign development and execution
• Ensure strong product communication and premium brand positioning
• Guide creative strategy, media planning, and brand storytelling, agency coordination
• Drive premium retail identity and VM standards
• Oversee retail branding rollout across network
• Ensure execution quality and consistency across branded outlets
• Develop impactful in-store consumer engagement initiatives
• Define digital growth strategy across performance, content, and CRM
• Lead integration of online and offline consumer acquisition initiatives
• Strengthen dealer digital marketing programs
• Guide hyperlocal marketing and local activation strategies
• Drive corporate communication and media engagement strategy
• Build brand reputation and thought leadership opportunities
• Lead CSR platform planning and communication
• Develop partnerships that strengthen corporate brand equity
• Lead dealer engagement programs, conferences, and incentive travel initiatives
• Oversee product launches and brand events
• Build premium brand experiences through experiential marketing initiatives
• Lead expedition-led brand platform development
• Build operator partnerships and consumer communities
• Drive expedition calendar planning and content creation
• Oversee portal / digital ecosystem development for motoring lifestyle engagement
• Drive ROI-led marketing planning
• Monitor budget deployment and spending efficiency
• Build dashboards for campaign effectiveness and business impact
• Strengthen reporting systems and governance across initiatives
• Lead vertical heads across MarComm, VM, Digital, PR, CSR, MICE, and Analytics
• Build accountability systems and review mechanisms
• Mentor team members and identify capability gaps
• Drive culture of ownership, speed, and execution excellence

Job description

Objective

To strengthen the efficiency, integration, and scalability of marketing initiatives, a new AGM Marketing role is proposed to lead strategy, execution monitoring, and cross-functional coordination across all marketing verticals. The role will act as the operational head of marketing, ensuring sharper execution, stronger inter-department alignment.

Key Responsibilities – AGM Marketing

Integrated Marketing Leadership

• Lead overall marketing strategy and annual planning
  Align all marketing verticals with brand and business priorities
  Drive execution excellence across teams and agency partners
  Build strong cross-functional coordination between marketing, sales, and channel teams

Brand & MarComm

• Approve annual communication roadmap
  Oversee campaign development and execution
  Ensure strong product communication and premium brand positioning
  Guide creative strategy, media planning, and brand storytelling, agency coordination.

Retail / Visual Merchandising

• Drive premium retail identity and VM standards
  Oversee retail branding rollout across network
  Ensure execution quality and consistency across branded outlets
  Develop impactful in-store consumer engagement initiatives

Digital + Offline Marketing

• Define digital growth strategy across performance, content, and CRM
  Lead integration of online and offline consumer acquisition initiatives
  Strengthen dealer digital marketing programs
  Guide hyperlocal marketing and local activation strategies

PR + CSR

• Drive corporate communication and media engagement strategy
  Build brand reputation and thought leadership opportunities
  Lead CSR platform planning and communication
  Develop partnerships that strengthen corporate brand equity

Events / MICE

• Lead dealer engagement programs, conferences, and incentive travel initiatives
  Oversee product launches and brand events
  Build premium brand experiences through experiential marketing initiatives

Expeditions & Portal

• Lead expedition-led brand platform development
  Build operator partnerships and consumer communities
  Drive expedition calendar planning and content creation
  Oversee portal / digital ecosystem development for motoring lifestyle engagement

Marketing Analytics & Finance

• Drive ROI-led marketing planning
  Monitor budget deployment and spending efficiency > Build dashboards for campaign effectiveness and business impact > Strengthen reporting systems and governance across initiatives

Team Leadership

• Lead vertical heads across MarComm, VM, Digital, PR, CSR, MICE, and Analytics
  Build accountability systems and review mechanisms > Mentor team members and identify capability gaps > Drive culture of ownership, speed, and execution excellence

Success Metrics

• Improved marketing ROI
  Faster execution and campaign turnaround > Stronger dealer business support programs > Higher consumer lead generation and engagement > Improved premium brand perception > Better integration across functions > Growth of Expeditions / Portal initiative > Strong governance of budgets and agency outputs