MGR (BRANDS - CMU)

Bajaj Auto Limited; Maharashtra; On-site; INR 900,000 - 1,500,000; Full time

Job summary

Bajaj Auto Limited in Maharashtra seeks a marketing leader to drive brand strategy, product insights and integrated campaigns across ATL/BTL channels. The role spans digital marketing, PR, and corporate communications, requiring strong analytical thinking and cross-functional collaboration.

The ideal candidate will plan and execute marketing activations, coordinate with agencies, and develop annual action plans using the full marketing mix to achieve defined sales objectives.

Qualifications

• Conceptual & practical understanding of Marketing / Brand Management.
• Understanding of how digital marketing works.
• Trade Marketing.
• High Analytical Skills.
• Sales Process Understanding.

Responsibilities

• Understand the brand, brand positioning & attributes.
• Plan & Execute the MarketingPlan.
• Plan & Execute Marketing Activation ATL/BTL.
• Own corporate marketing activities – Website, PR etc.
• Digital marketing.
• Provide insightful market intelligence to partners- Communication agencies, BTL agencies, Media agencies & PR agencies.
• Plan, develop & rollout BTL activation in requirement with defined sales objective.
• Participate in Business Plan development.
• Envision & Create brand strategy document.
• Create annual action plans using the full marketing mix to implement brand strategy.
• Develop & Evolve product insights for lead / lag markets.
• Analyses and use market and consumer researches to identify short and long term risks for the brand & develop actions to mitigate the identified risks.
• Creates regular marketing reports.
• Plan innovative BTL campaigns & champion deployment across country to solve business problems.
• Coordinate with the media agency for the execution of the media plans.
• Brand Launch
• Brand Campaigns
• BTL and Activations.
• Both Conceptual & Practical understanding of Marketing / Brand Management having developed & successfully deployed few Brand campaigns
• Understanding of how digital marketing works
• Trade Marketing
• High Analytical Skills.
• Sales Process Understanding
• Align and motivate team for high performance
• Collaborate across all interfaces
• Uphold values; inculcate a culture of excellence
• Generate ideas; solve problems creatively.
• Champion improvements and positive change.
• Develop and engage people.
• Liasoning with all stake-holders specially sales team

Skills

High Analytical Skills

Digital marketing

Trade Marketing

Sales Process Understanding

Collaborate across interfaces

Job description

Select how often (in days) to receive an alert:

• Understand the brand, brand positioning & attributes.
• Plan & Execute the MarketingPlan
• Plan & Execute Marketing Activation ATL/BTL
• Own corporate marketing activities – Website, PR etc.
• Digital marketing
• Provide insightful market intelligence to partners- Communication agencies, BTL agencies, Media agencies & PR agencies
• Plan, develop & rollout BTL activation in requirement with defined sales objective.

Brand Strategy

• Participate in Business Plan development.
• Envision & Create brand strategy document.
• Create annual action plans using the full marketing mix to implement brand strategy.

Product & Brand Analysis

• Develop & Evolve product insights for lead / lag markets
• Analyses and use market and consumer researches to identify short and long term risks for the brand & develop actions to mitigate the identified risks.
• Creates regular marketing reports.

Media Planning and Execution

• Plan innovative BTL campaigns & champion deployment across country to solve business problems
• Coordinate with the media agency for the execution of the media plans.
• Brand Launch
• Brand Campaigns
• BTL and Activations

Technical/ Functional:

• Both Conceptual & Practical understanding of Marketing / Brand Management having developed & successfully deployed few Brand campaigns
• Understanding of how digital marketing works
• Trade Marketing
• High Analytical Skills.
• Sales Process Understanding

Behavioral:

• Align and motivate team for high performance
• Collaborate across all interfaces
• Uphold values; inculcate a culture of excellence
• Generate ideas; solve problems creatively.
• Champion improvements and positive change.
• Develop and engage people.
• Liasoning with all stake-holders specially sales team