AGM/DGM Branding

Bean Hr Consulting; Mumbai Suburban; On-site; INR 1,600,000 - 2,800,000; Full time

Job summary

Bean Hr Consulting in Mumbai is seeking an experienced AGM/DGM Branding to build and execute a comprehensive Brand and Communications strategy aligned with business objectives. The role will drive brand growth, strengthen market positioning, and elevate visibility to establish the brand in the market.

You will lead brand strategy, manage campaigns across ATL/BTL, oversee events and activations, conduct market research, support product launches, and coordinate internal and external communications

Qualifications

• 15+ years of relevant experience in Brand, Marketing, and Communications.
• Strong command over the commercial aspects of advertising, including budgeting, ROI, and media effectiveness.
• Proven ability to balance creative excellence with commercial impact.
• Demonstrated experience managing agencies and large-scale, multi-market campaigns.

Responsibilities

• Brand Strategy & Management: Develop, implement, and sustain an integrated Brand & Communications strategy aligned with organizational objectives.
• Marketing Communications & Campaigns: Lead end-to-end 360 marketing campaigns, including creative development, media planning, and execution.
• ATL, BTL & Market Reach: Drive effective ATL and BTL advertising strategies across Metro, Tier II, and Tier III markets in India.
• Events, Activations & Engagement: Oversee event management, brand activations, and experiential marketing initiatives.
• Research & Market Insights: Initiate and manage consumer, market, and brand research through external research agencies.
• Product & Market Development: Identify emerging market trends and collaborate on new product launches.
• Corporate & Internal Communications: Lead internal and external communication programs and manage budgets via in-house resources and agencies.

Skills

Brand Management

Marketing Communications

Campaign Management

Budgeting & ROI

Agency Management

Job description

Job Description:

Job Title: AGM/DGM Branding

Direct Supervisor: MD & Directors

Function: Work Management, execution.

Location: Andheri E, Mumbai

Role Overview

The Assistant/Deputy General Manager Branding will be responsible for building, executing, and sustaining a comprehensive Brand and Communications strategy aligned with business objectives. The role will drive brand growth, strengthen market positioning, and enhance visibility with the goal of establishing the brand in the market.

Key Responsibilities

Brand Strategy & Management

• Develop, implement, and sustain an integrated Brand & Communications strategy aligned with organizational objectives.
• Strengthen brand equity and consistency across all consumer touchpoints.
• Manage and evolve the corporate identity, brand architecture, and brand governance frameworks.

Marketing Communications & Campaigns

• Lead end-to-end 360 marketing campaigns, including creative development, media planning, and execution.
• Work closely with advertising, creative, digital, and media agencies from briefing to evaluation and rollout.
• Conceptualize and execute innovative creative routes for new product/service launches.

ATL, BTL & Market Reach

• Drive effective ATL and BTL advertising strategies, with hands-on experience across Metro, Tier II, and Tier III markets in India.
• Ensure optimal media mix and ROI across traditional, digital, and emerging platforms.

Events, Activations & Engagement

• Oversee event management, brand activations, and experiential marketing initiatives.
• Plan and execute strategic and tactical campaigns to enhance brand visibility and consumer engagement.

Research & Market Insights

• Initiate and manage consumer, market, and brand research through external research agencies.
• Translate insights into actionable strategies for communication, product development, and positioning.

Product & Market Development

• Identify emerging market trends and niche opportunities.
• Collaborate with cross-functional teams to support new product launches aimed at identified niches.

Corporate & Internal Communications

• Lead internal and external communication programs, including electronic communications, publications, and corporate events.
• Ensure consistent messaging across stakeholders, employees, partners, and media.
• Manage budgets and delivery through a balanced mix of in-house resources and external agencies.

Experience & Skills

• 15+ years of relevant experience in Brand, Marketing, and Communications, preferably in large consumer-facing organizations.
• Strong command over the commercial aspects of advertising, including budgeting, ROI, and media effectiveness.
• Proven ability to balance creative excellence with commercial impact.
• Demonstrated experience managing agencies and large-scale, multi-market campaigns.

Competencies

• Strategic thinker with strong execution capability
• Creative yet data-driven decisionmaker
• Excellent stakeholder management and communication skills
• Leadership mindset with the ability to influence cross-functional teams