AGM- Digital Marketing (ABM)

Flipspaces; Dadri, Gurugram District; On-site; INR 1,800,000 - 2,600,000; Full time

Job summary

Flipspaces is seeking a data-driven Paid Media & Performance Marketing professional to lead ABM-focused campaigns and optimize cross-channel performance. You will manage LinkedIn, Google, Meta, and YouTube campaigns, aligning with Demandbase data to influence pipeline and account-level outcomes.

You will create and maintain dashboards, deliver regular performance reports, and translate insights into actionable optimizations in a fast-paced environment.

Qualifications

• 3-7 years of hands-on experience in paid media and performance marketing.
• Experience running Demandbase Advertising campaigns within ABM/enterprise demand strategy.
• Strong command of LinkedIn Campaign Manager, Google Ads, Meta Ads Manager, and YouTube Ads.
• Solid grasp of account-based marketing, buying groups, and intent-driven advertising.
• Ability to read intent, engagement, and pipeline signals and turn them into concrete campaign optimizations.
• Skilled with GA4, UTM frameworks, Looker Studio/Data Studio, and performance reporting.
• Comfortable managing multiple live campaigns in a fast-paced environment

Responsibilities

• Plan, launch, and optimize paid campaigns across LinkedIn and Google Ads.
• Monitor performance metrics such as CPL, CTR, ROAS, and pipeline influence.
• Pair platform metrics with Demandbase and account-level data for full-funnel insights.
• Spot drop-offs, inefficiencies, and high-performing segments; act on optimizations fast.
• Build dashboards and deliver weekly and monthly performance reports.
• Track attribution across paid media and Demandbase touchpoints.
• Collaborate on landing page and funnel improvements to lift conversion.

Skills

Paid media

Performance marketing

ABM strategy

Account-based marketing

Intent-driven advertising

Campaign optimization

Analytics reporting

Tools

LinkedIn Campaign Manager

Google Ads

Meta Ads Manager

YouTube Ads

GA4

Looker Studio

Data Studio

Job description

Campaign execution and management

• Plan, launch, run, and optimize paid campaigns across LinkedIn, Google Ads (Search &

Performance monitoring and intelligence

• Track daily performance across CPL, CTR, ROAS, account engagement, and pipeline influence.
• Pair platform metrics with Demandbase and account-level data to gauge true campaign impact beyond lead volume alone.
• Spot drop-offs, inefficiencies, and high-performing account segments, and act on optimizations fast.
• Use GA4, Google Tag Manager, Looker Studio, Excel/Google Sheets, Factors, and Demandbase dashboards for a complete view of performance.

Lead generation and funnel optimization

• Own lead and account-level outcomes, making sure paid efforts generate qualified leads from priority accounts.
• Build and refine full-funnel tracking, from first ad interaction through CRM-qualified leads and sales engagement.
• Partner on landing page and funnel improvements to lift conversion and cut friction.

Analytics and reporting

• Build and maintain dashboards covering channel, account, and pipeline performance.
• Deliver weekly and monthly reports with clear takeaways, learnings, and next steps.
• Track attribution across paid media and Demandbase touchpoints.

Email marketing and CRM integration

• Support email campaigns and nurture flows on platforms like HubSpot, ActiveCampaign, or Mailchimp.
• Ensure paid campaigns, including Demandbase Ads, integrate cleanly with CRM and marketing automation tools like HubSpot, Salesforce, Marketo, or Pardot.
• Maintain accurate tagging, lead flow, and data hygiene for reliable reporting.

What we're looking for

• 3-7 years of hands-on experience in paid media and performance marketing.
• Demonstrated experience running Demandbase Advertising campaigns within an ABM or enterprise demand strategy.
• Strong command of LinkedIn Campaign Manager, Google Ads, Meta Ads Manager, and YouTube Ads.
• Solid grasp of account-based marketing, buying groups, and intent-driven advertising.
• Ability to read intent, engagement, and pipeline signals and turn them into concrete campaign optimizations.
• Skilled with GA4, UTM frameworks, Looker Studio/Data Studio, and performance reporting.
• Comfortable managing multiple live campaigns in a fast-paced environment