Ads Specialist

Multiicon; Rajkot; On-site; INR 700,000 - 1,100,000; Full time

Job summary

Multiicon in Rajkot is seeking a results-driven Ads Manager to plan, execute, and optimize digital advertising campaigns across Meta and Google Ads. The role requires hands‑on performance marketing experience for B2B and B2C customers.

You will manage campaigns, conduct audience research, keyword planning, remarketing, and A/B testing; set up Meta Pixel, GTM, GA4, and conversion tracking; and collaborate with design and sales teams to improve CTR, CPC, CPL, CPA, and ROAS.

Qualifications

• 3–5 years of hands-on experience in ads management for digital campaigns.
• Experience with Meta Ads Manager and Google Ads.
• Experience in B2B and B2C campaigns and performance marketing.

Responsibilities

• Plan, launch, and optimize Meta and Google Ads campaigns.
• Lead generation, website traffic, app promotion, sales, and brand awareness campaigns.
• Conduct audience research, keyword planning, remarketing, and A/B testing.

Skills

Meta Ads Manager

Google Ads

GA4

GTM

Meta Pixel

conversion tracking

audience targeting

campaign optimization

performance marketing

analytical reporting

communication

budget management

Tools

GA4

Google Tag Manager

Meta Pixel

Conversion tracking tools

Job description

Job Summary

Ads Manager (Meta Google Ads) Location: Rajkot (On-site) Experience: 3-5 Years Employment Type: Full-Time

Were looking for a results-driven Ads Manager to plan, execute, and optimize digital advertising campaigns across Meta and Google Ads. The ideal candidate should have hands‑on experience in performance marketing, lead generation, and campaign optimization for B2B and B2C businesses.

Responsibilities

• Plan, launch, and optimize Meta and Google Ads campaigns.
• Manage campaigns for lead generation, website traffic, app promotion, sales, and brand awareness.
• Conduct audience research, keyword planning, remarketing, and A/B testing.
• Monitor campaign performance and optimize CTR, CPC, CPL, CPA, and ROAS.
• Set up and manage Meta Pixel, Google Tag Manager, GA4, and conversion tracking.
• Coordinate with the design team for ad creatives and landing pages.
• Analyze campaign performance and prepare regular reports.
• Stay updated with platform changes and digital advertising best practices.
• Collaborate with Marketing, Sales, SEO, and Content teams to improve campaign performance.

Required Skills

• Strong experience with Meta Ads Manager and Google Ads.
• Good knowledge of GA4, GTM, Meta Pixel, and conversion tracking.
• Experience with audience targeting, campaign optimization, and performance marketing.
• Strong analytical, reporting, and communication skills.
• Ability to manage multiple campaigns and budgets.

Preferred Experience

• Experience in B2B/B2C, Travel, SaaS, IT, or Finance.
• Familiarity with CRM integrations and lead management tools.

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.