Meta Ads Manager

IBSFINCORP Ventures Private Limited; Chennai District; On-site; INR 600,000 - 1,200,000; Full time

Job summary

IBSFINCORP Ventures Private Limited is seeking a hands-on Meta Ads Manager to manage and optimize Facebook & Instagram campaigns aimed at generating high-quality leads for financial products.

You will plan, launch and optimize campaigns, develop audience strategies, and work with Sales/CRM to track lead quality and conversions, with a focus on CPL, ROAS and measurable results. This role requires independent work and data-driven decisions.

Qualifications

• Minimum 2 years of hands-on Meta Ads experience.
• Strong knowledge of Meta Ads Manager and Lead Gen campaigns.
• Experience in audience targeting and retargeting.
• Understanding CPL, CTR, CPC, CPM, ROAS.
• Good analytical and reporting skills.
• Ability to work independently toward performance targets.

Responsibilities

• Plan, launch and manage Meta Ad campaigns across Facebook & Instagram.
• Develop campaign, ad set, audience and targeting strategies.
• Manage lead-generation campaigns and optimize CPL, lead quality, SQLs and ROAS.
• Conduct audience, creative and campaign-level A/B testing.
• Monitor campaign performance and continuously optimize budgets.
• Analyze campaign performance by location, product, audience and creative.
• Work closely with VRM, Sales and CRM teams to track lead quality and conversion.
• Prepare regular performance reports and provide actionable insights.
• Coordinate with the creative team for performance-oriented posters, videos, carousels and other ad creatives.

Skills

Meta Ads

Lead Gen campaigns

Audience targeting

Retargeting

CPL/CTR/ROAS

Analytics

Campaign optimization

Job description

Experience : Minimum 2 years in Meta ads, Google ads

About the Role

We are looking for a hands‑on Meta Ads Manager to manage and optimize Facebook & Instagram advertising campaigns focused on generating high‑quality leads and measurable business results for our financial products.

Key Responsibilities

• Plan, launch and manage Meta Ad campaigns across Facebook & Instagram.
• Develop campaign, ad set, audience and targeting strategies.
• Manage lead‑generation campaigns and optimize CPL, lead quality, SQLs and ROAS.
• Conduct audience, creative and campaign-level A/B testing.
• Monitor campaign performance and continuously optimize budgets.
• Analyze campaign performance by location, product, audience and creative.
• Work closely with VRM, Sales and CRM teams to track lead quality and conversion.
• Prepare regular performance reports and provide actionable insights.
• Coordinate with the creative team for performance‑oriented posters, videos, carousels and other ad creatives.

Mandatory Requirements

• Minimum 2 years of hands‑on Meta Ads experience.
• Strong knowledge of Meta Ads Manager and Lead Generation campaigns.
• Experience in audience targeting, retargeting and campaign optimization.
• Strong understanding of CPL, CTR, CPC, CPM, Conversion Rate and ROAS.
• Good analytical and reporting skills.
• Ability to manage campaigns independently and work with performance targets.

Ideal Candidate

A data‑driven, performance‑oriented and hands‑on digital marketer who can independently manage Meta campaigns, identify performance gaps, test new strategies and continuously improve campaign results.

Meta Ads – Mandatory | 2+ Years – Mandatory | Google Ads – Additional Weightage | Finance Industry – Preferred