Account Manager - Ad-tech (App Marketing)

Segumento; Mumbai; On-site; INR 900,000 - 1,400,000; Full time

Job summary

Segumento in Mumbai is seeking an Account Manager to oversee day-to-day client relationships, align campaign objectives with business goals, and collaborate with internal teams to drive growth for mobile app clients.

You will manage user acquisition campaigns across performance channels, understand metrics like CPI, ROAS, and LTV, and coordinate budgets and forecasts with clients and media teams. Strong communication and Excel/Sheets skills are essential in this role.

Qualifications

• 2-5 years of experience in digital or performance marketing, with app marketing experience.
• Experience managing mobile app acquisition campaigns.
• Strong understanding of user acquisition and performance marketing.
• Hands-on familiarity with mobile attribution platforms such as AppsFlyer, Adjust, Branch or Singular.
• Excellent client communication and presentation skills.
• Strong Excel and Google Sheets skills.
• Ability to manage multiple accounts and stakeholders simultaneously.
• Commercial mindset with an understanding of budgets, revenue, margins and account growth.
• Experience managing international or multi-geography campaigns.
• Understanding of iOS and Android attribution, SKAN, deep linking, retargeting and re-engagement.
• Exposure to programmatic advertising, DSPs, affiliate marketing or OEM campaigns.
• Experience in upselling, cross-selling, and growing existing accounts.
• Existing relationships with app advertisers, agencies, or digital marketing teams.

Responsibilities

• Own day-to-day relationships with assigned clients and act as the primary point of contact.
• Understand client business objectives, growth targets, budgets and performance KPIs.
• Build and maintain strong, long-term client relationships.
• Conduct regular performance discussions and business reviews with clients.
• Proactively communicate campaign performance, challenges, opportunities, and recommended actions.
• Identify opportunities to expand existing accounts and increase client value.
• Manage and coordinate user acquisition campaigns for mobile applications across performance marketing channels.
• Work closely with media buying teams to plan, launch, monitor, and optimize campaigns.
• Develop a strong understanding of metrics such as CPI, CPA, ROAS, LTV, retention, CAC, CTR, conversion rate, and revenue.
• Monitor campaign performance and identify opportunities for optimization and scaling.
• Work with clients and internal teams on campaign budgets, targets, forecasts, and growth plans.
• Understand attribution and measurement platforms such as AppsFlyer, Adjust, Branch, Singular, or similar platforms.
• Analyze campaign and cohort-level performance to identify trends and actionable insights.
• Prepare and present regular campaign performance reports and business reviews.
• Translate campaign data into clear business insights and recommendations.
• Track performance against agreed targets and KPIs.
• Investigate performance fluctuations and coordinate with internal teams to resolve issues.
• Use data to identify opportunities across channels, geographies, audiences, creatives, and campaign strategies.
• Work closely with media buying, operations, analytics, technology, and finance teams.
• Ensure campaigns, tracking, reporting, and billing are executed accurately and on time.
• Clearly communicate client requirements and ensure timely delivery of commitments.
• Contribute to improving account management processes and reporting frameworks.

Skills

Client relationship management

Campaign performance analysis

Communication skills

Presentation skills

Multi-account management

Tools

Excel

Google Sheets

AppsFlyer

Adjust

Branch

Singular

Job description

2-5

We are looking for an Account Manager who can manage client relationships, understand campaign performance and work closely with internal teams to drive growth for mobile app clients.

Key Responsibilities

Client and account management

• Own day-to-day relationships with assigned clients and act as the primary point of contact.
• Understand client business objectives, growth targets, budgets and performance KPIs.
• Build and maintain strong, long-term client relationships.
• Conduct regular performance discussions and business reviews with clients.
• Proactively communicate campaign performance, challenges, opportunities, and recommended actions.
• Identify opportunities to expand existing accounts and increase client value.

App marketing and campaign management

• Manage and coordinate user acquisition campaigns for mobile applications across performance marketing channels.
• Work closely with media buying teams to plan, launch, monitor, and optimize campaigns.
• Develop a strong understanding of metrics such as CPI, CPA, ROAS, LTV, retention, CAC, CTR, conversion rate, and revenue.
• Monitor campaign performance and identify opportunities for optimization and scaling.
• Work with clients and internal teams on campaign budgets, targets, forecasts, and growth plans.
• Understand attribution and measurement platforms such as AppsFlyer, Adjust, Branch, Singular, or similar platforms.
• Analyze campaign and cohort-level performance to identify trends and actionable insights.

Reporting and analytics

• Prepare and present regular campaign performance reports and business reviews.
• Translate campaign data into clear business insights and recommendations.
• Track performance against agreed targets and KPIs.
• Investigate performance fluctuations and coordinate with internal teams to resolve issues.
• Use data to identify opportunities across channels, geographies, audiences, creatives, and campaign strategies.

Internal collaboration

• Work closely with media buying, operations, analytics, technology, and finance teams.
• Ensure campaigns, tracking, reporting, and billing are executed accurately and on time.
• Clearly communicate client requirements and ensure timely delivery of commitments.
• Contribute to improving account management processes and reporting frameworks.

Requirements

• 2 - 5 years of experience in digital or performance marketing, with relevant experience in app marketing.
• Prior experience managing mobile app acquisition campaigns or app marketing accounts.
• Strong understanding of user acquisition and performance marketing.
• Hands-on familiarity with mobile attribution and measurement platforms such as AppsFlyer, Adjust, Branch or Singular.
• Good understanding of app marketing metrics and campaign performance.
• Ability to interpret campaign data and convert insights into actionable recommendations.
• Excellent client communication and presentation skills.
• Strong Excel and Google Sheets skills.
• Ability to manage multiple accounts, priorities, and stakeholders simultaneously.
• Commercial mindset with an understanding of budgets, revenue, margins and account growth.
• Experience managing international or multi-geography campaigns.
• Understanding of iOS and Android attribution, SKAN, deep linking, retargeting and re-engagement.
• Exposure to programmatic advertising, DSPs, affiliate marketing or OEM campaigns.
• Experience in upselling, cross-selling, and growing existing accounts.
• Existing relationships with app advertisers, agencies, or digital marketing teams.