Specialist - Affiliate Marketing

Segumento; Bengaluru; On-site; INR 600,000 - 1,000,000; Full time

Job summary

Segumento is seeking a Performance Marketing professional in Bengaluru, India. The role involves creating and optimizing Affiliate and Paid campaigns, managing performance, and leading a team of marketers to enhance ROI.

The ideal candidate should have 1-3 years of experience in mobile marketing and demonstrate leadership skills in building a strong team. Familiarity with mobile attribution platforms and ad fraud detection is essential for this role.

Qualifications

• 1-3 years of experience in performance/network marketing.
• Leadership skills with an entrepreneurial spirit.
• Strong knowledge of mobile platforms and ecosystem.
• Ability to influence all levels of management.

Responsibilities

• Create and optimize performance campaigns.
• Manage day-to-day campaign operations.
• Analyze market and provide actionable insights.
• Lead a team of performance marketers.
• Manage mobile delivery and ad operations.

Skills

Mobile Marketing Ecosystem

Performance Marketing

Leadership Experience

Mobile Ad Fraud Knowledge

Tools

AppsFlyer

Branch

Firebase

Job description

We are looking for a person who has a deep understanding of the affiliate & mobile marketing ecosystem and has relevant experience with mobile attribution platforms like AppsFlyer, branch, segment, firebase etc.

Should be able to handle deliveries of mobile & web campaigns such as CPI, CPR, CPE, CPA, CPS, and others.

Objectives

• You will be responsible to create and optimize Performance/Affiliate/Paid campaigns as per the business objective; Own weekly reporting for the same.
• The primary focus will be on Affiliate campaigns followed by other channels such as PPC.
• You will be handling the day-to-day management of campaigns with a heavy focus on getting the best ROI.
• Tweak your strategies by evaluating the Key Performance Indicators (KPIs) of all existing marketing channels to determine and make necessary adjustments to optimize performance marketing effectiveness.
• Lead a team of performance marketers to help conceptualize, develop and test campaigns to improve performance.
• Analyze the market, competitors, and audience- providing actionable insights
• Manage mobile delivery and ad ops of the campaigns.
• Help with New Business Acquisition.
• Account Management & Client Retention.
• Delivery Partners Management – Platforms, SSP, DSP, Publishers & Affiliates.
• Handling Publisher Engagement and Retention.
• Acquiring Potential partners.
• Negotiating terms with all new and existing publishers.
• Forming/negotiating strategic alliances with new and existing online partners.
• Exploring and expanding inventory for Mobile content offers for Value-added services.
• Finding and strategizing new sources of inventory for performance campaigns.
• Media planning for various Mobile advertising activities.
• Provide operational and monetization plans for campaigns and clients.
• Reporting on KPI, Revenue Generation & Growth.
• Integrate and Implement the mobile publishing tools and best practice system.
• Manage and mentor other Mobile Pillars – such as Ad Monetization, Production, and Operations.
• Must have an understanding of integrations with platforms such as Branch, Appsflyer, Adjust & others.
• Must have knowledge about all sorts of mobile ad frauds and their types to tackle such situations.
• Must have knowledge of all fraud detection tools such as Protect 360, Mfilter, and others.
• Should have good knowledge of the campaign setup process which includes activities such as S2S integration, GAID, IDFA, Macros, and other such day-to-day requirements to monitor it overall.

Who We Think Will Be a Great Fit?

• 1-3 years of experience in large scale performance/network marketing, mobile ads publishing and operations.
• Leadership experience with an entrepreneurial spirit in building and a growing team from the scratch.
• Very strong knowledge of the mobile ecosystem. Experienced in navigating mobile platforms (Apple, Google) throughout the entire lifecycle – from planning and buying for the campaign and meet client’s KPIs.
• Understanding of mobile KPIs, especially as they relate to forecasts, P&Ls, and deal evaluation
• Demonstrated ability to influence all levels of management, cross-functionally and externally