Ad Operations - Mobile Performance

Xapads Media; Dadri; On-site; INR 800,000 - 1,200,000; Full time

Job summary

A leading digital marketing firm in India seeks an experienced success manager to oversee Mobile Performance campaigns. In this role, you will manage KPIs, execute campaigns on attribution platforms, and optimize campaign data for success. Candidates should have at least four years of relevant experience, particularly in user acquisition strategies. Strong analytical abilities and familiarity with tools like Appsflyer, Branch.io, and others are essential, as well as the capability to work collaboratively across teams. To apply, send your resume to the provided email address.

Qualifications

• Minimum of 4 Years of experience in Campaign execution of Mobile Performance Campaign.
• Well versed with life cycle of User acquisition via In-App marketing.
• In-depth understanding of Mobile measurement partner (MMP) like Appsflyer and others.

Responsibilities

• Identify and manage Mobile Performance campaign’s KPIs over campaign execution.
• Execute campaigns on Mobile App attribution platforms.
• Analyze campaign data and optimize for campaign goals.
• Act as key point of contact between supply and sales teams.

Skills

Campaign execution of Mobile Performance Campaign

User acquisition via In-App marketing

Mobile measurement partner (MMP)

Campaign data analysis

Tools

Appsflyer

Branch.io

Adjust

Kochava

Singular

Job description

Born in India, built for the world — Xapads is a 20-year-strong programmatic force with offices in New York, London, Dubai, Singapore, Jakarta, and more. We’re not just present in global markets — we’re making waves. With our in-house platforms like Xerxes (Mobile 1st Performance DSP), Xaprio (Mobile & Web DSP) and Unwire (CTV DSP), we empower 200+ leading brands and agency partners, including GroupM, Publicis, OMD, and Dentsu.

Our supply operations span across Banner, Native, Video, In-App, CTV, and Web — and we pride ourselves on quality, scale, and speed. Backed by deep integrations with top-tier publishers, OEMs and App Developers.

Recognized as a Great Place to Work for four consecutive years and ranked among the Top 100 Companies for Women, we believe in building not just careers, but legacies.

About the Job

The job revolves around helping Brands, agencies and advertisers to tap the untapped audience via Mobile performance (Mobile / App user acquisition). A chance of working directly with various Premium supply channels and to understand the depth of In App user acquisition.

We are looking for an experienced and talented success manager with strong analytical skills around Mobile Performance campaigns.

Job Responsibilities

• Responsible for identifying and managing Mobile Performance campaign’s KPIs over the lifecycle of campaign execution.
• Working on execution of campaigns (KPIs, Fraud Hygiene, P&L) over Mobile App attribution platforms like Appsflyer, Branch.io, Adjust, Kochava, and Singular.
• Execution of campaigns on various premium supply channels like OEM, Programmatic, P2P Sharing Apps, Keyboard Apps, & Direct Apps.
• Analyse campaign data, make applicable optimizations to campaigns to meet the campaign goals.
• To be the key point of contact between the supply, sales and data operations teams while leading the account management of the accounts allocated.
• Generating reports, and sharing campaign insights with the sales team / advertisers to create opportunities for up-sell cross-sell for sales teams.
• Work as campaign delivery to ensure smooth campaign operations and optimizations for each campaign to achieve revenue goals.

Qualifications and Skills

• Minimum of 4 Years of experience in Campaign execution of Mobile Performance Campaign.
• Well versed with life cycle of User acquisition via In-App marketing.
• In-depth understanding of Mobile measurement partner (MMP) like Appsflyer, Branch.io, Adjust, Kochava, and Singular.
• Preference to candidates having experience in mobile user acquisition and re-engagement activity over premium supply channels like OEM, Programmatic, P2P Sharing Apps, Keyboard Apps, & Direct Apps.

Additional Advantage

• Knowledge of HTML, CSS, React.js + Python Server + AI APIs+ ML/ AI Processing

How to Apply

To apply for this position, send an email to our careers mailbox ([e-mail]). In the email make sure to include your resume and any additional information you would feel relevant for this role.