Jaro Education | CDO Role Guide
1. About Jaro Education
Jaro Education is India's most trusted online higher education company and a pioneer in the executive and online education industry. Founded in 2009 by Dr. Sanjay Salunkhe, the company has been self-funded and protable since inception. Jaro Education has been honored with the EdTech Leadership Award and recognized as a National Best Employer by the World HRD Congress.
Jaro Education bridges the gap between top-tier global academic institutions and ambitious professionals. The organization nurtures entrepreneurs and working executives across entry-level to C-Suite roles through strategic alliances with globally renowned universities and business schools, including:
IIMs: IIM Ahmedabad, IIM Indore, IIM Kozhikode, IIM Mumbai, IIM Nagpur, IIM Tiruchirappalli, IIM Visakhapatnam
IITs and IIT-linked institutions: IIT Bombay, IIT Delhi, IIT Jammu, IIT Palakkad, IIT Roorkee, E&ICT Academy IIT Kanpur, E&ICT Academy IIT Guwahati, IITM Pravartak IIT Madras
Technology Innovation Hub
Other premier Indian institutions: IISc, XLRI, IMT Ghaziabad, Loyola Institute of Business Administration (LIBA), IFEEL Institute for Future Education, Entrepreneurship and Leadership, MIT Institute of Design / MIT IDSS, Niranjan Hiranandani School of Real Estate & HSNC University
Indian Universities and Higher Education Partners: Adani Institute of Digital Technology Management, Amity University, Amrita Vishwa Vidyapeetham, Bharati Vidyapeeth / BVDU, Chandigarh University, Dayananda Sagar University (Bengaluru), Dr. D. Y. Patil Vidyapeeth
Centre for Online Learning (DPU-COL, Pune), Dr. M.G.R. Educational and Research Institute, JAIN Online, MAHE Manipal Academy of Higher Education, Manipal University, Manipal University Jaipur, Parul University, Sikkim Manipal University, Symbiosis International (Deemed University) / SSODL
Global Academic and Executive Education Partners: Deakin University (Australia) & KPMG in India, Harvard Business Impact, Imperial College Business School Executive Education, Rotman School of Management (University of Toronto) & IITM Pravartak, Wharton Interactive
Company Vision: To be globally recognized for providing a seamless learning platform for professionals around the world.
2. Role Overview & Snapshot
The Career Development Ocer (CDO) / Inside Sales Specialist plays a critical role in driving business growth by engaging with working executives, assessing their career goals, and counseling them on higher education options. This is an end-to-end sales and counseling role that combines lead generation, relationship building, and consultative program matching.
Designation
Career Development Ocer (CDO) / Inside Sales Specialist
Admissions & Executive Education Sales
Department
Target Audience
Working Days
Working Professionals, Corporate Executives & Freshers
Monday to Saturday (Sunday Weekly-O)
10:00 AM to 7:00 PM (Note: Shift may stretch basis business requirements)
Working Hours
Dress Code
Mon Fri: Business Formals | Saturday: Smart Casuals
Primary CRM Tool
LeadSquared
3. Key Responsibilities & Performance Expectations
High-Volume Lead Outreach & Prospecting
- ¢ Connect daily with a minimum of 80 working professionals sourced from the LeadSquared CRM database to build a healthy sales pipeline.
- ¢ Initiate conversations using cold-calling and warm lead nurture strategies, establishing rapid rapport with high-potential prospects.
Consultative Counseling & Needs Analysis
- ¢ Analyze candidate professional backgrounds, current skills, domain expertise, and future career aspirations.
- ¢ Identify skill gaps and recommend optimal executive programs, degree courses, diplomas, or certications from Jaros university partners.
- ¢ Conduct structured telephonic, virtual, or in-person counseling sessions detailing curriculum highlights, faculty credentials, learning methodologies, and career outcomes.
End-to-End Sales Execution & Enrolment
- ¢ Guide prospects through the complete sales funnelfrom cold calling to lead nurturing, objection handling, fee negotiation, and nal enrolment closures.
- ¢ Maintain consistent, personalized follow-up schedules with high-intent leads to maximize conversion rates.
- ¢ Meet or exceed assigned daily activity deliverables, weekly conversion targets, and monthly revenue metrics.
Operations & Data Management
- ¢ Maintain accurate, real-time records of lead statuses, meeting notes, follow-up dates, and payment stages in LeadSquared.
- ¢ Coordinate closely with internal Admissions, Student Support, and Operations teams to ensure a seamless onboarding experience for enrolled learners.
- ¢ Stay up-to-date with evolving EdTech trends, institutional accreditation updates, and competitor oerings.
4. Candidate Prole & Prerequisites
- ¢ Education & Experience: Bachelors degree in any discipline. Freshers with exceptional communication skills or candidates with prior sales/EdTech outreach experience are preferred.
- ¢ Communication Skills: Fluency in English with strong verbal, written, and persuasive articulation capabilities.
- ¢ Sales Mindset: High competitive drive, negotiation skills, objection-handling capability, and comfort working in target-driven environments.
- ¢ Interpersonal Skills: Empathy, active listening, and the ability to build immediate rapport with mid-to-senior working professionals.
- ¢ Technical Savvy: Basic familiarity with Microsoft Oce (Excel, Word) and CRM applications like LeadSquared.
5. Career Growth Pathway
- ¢ Structured Career Path: Opportunities to transition from CDO to Senior CDO, Team Leader, Assistant Manager, and Business Manager based on performance and target achievements.
Interview Preparation Kit
A. General Interview Hygiene & Rules
- 1. Professional Appearance: Dress in business formals (MonFri style) to demonstrate professionalism.
- 2. Technical Setup: Ensure a stable high-speed internet connection, functional camera/microphone, and a silent, distraction-free environment for virtual meetings.
- 3. Communication Delivery: Keep answers crisp, structured, and focused. Avoid lengthy anecdotes or o-topic details.
- 4. Energy & Condence: Demonstrate high energy, enthusiasm, and articulate speech throughout the conversation.
- 5. Past Employer Etiquette: Maintain a strictly positive, objective, and factual approach when discussing previous employers. Do not speak negatively about former companies or colleagues.
B. Fundamental Concepts to Master
- 1. What is EdTech?
Denition: EdTech (Educational Technology) refers to the integration of technology, software, and hardware tools into educational processes to enhance learning accessibility, engagement, and eectiveness.
- 2. Industry Context: Explain why online higher executive education is essential todayallowing working professionals to upskill without pausing their full-time careers.
- 3. What is Consultative Selling?
Denition: A sales approach focused on prioritizing the buyer's needs, challenges, and goals rather than aggressively pushing a product.
- 4. Application at Jaro Education: As a CDO, you do not simply \"sell a course.\" You rst identify a professionals career bottlenecks, understand their skill gaps, and then recommend the specic executive program that aligns with their career growth.
C. Sample Interview Questions & Preparation Strategies
- ¢ \"Walk me through your resume and key achievements.\"
Tip: Focus on your outreach metrics, target achievements, past sales/counseling experience, and everyday responsibilities.
- ¢ \"Why do you want to build a career in the EdTech industry?\"
Tip: Highlight the rapid growth of the online education sector, your passion for career counseling, and the impact of upskilling working professionals.
- ¢ \"How do you handle a candidate who says the program fee is too high?\"
Tip: Demonstrate consultative sellingreframe the fee as a long-term career investment, highlight the prestige of partner institutes (e.g., IIMs, IITs, Wharton Interactive, Harvard Business Impact), and discuss nancial exibility (EMIs, loan support).
- ¢ \"What is your reason for leaving your current/previous role?\"
Tip: Provide an honest, professional, and growth-oriented answer (e.g., seeking better exposure, career progression, or entry into the EdTech industry).
- ¢ \"How do you explain gaps in your career (if applicable)?\"
Tip: Be transparent, condent, and concise. Explain how you utilized the gap period productively (certications, skill-building, personal responsibilities).
D. Quick Checklist Before Joining the Interview
- Researched Jaro Educations company background, leadership (Dr. Sanjay Salunkhe), vision, and mission.
- Memorized key partner institutions across categories (e.g., IIMs, IITs, IISc, XLRI, Wharton Interactive, Harvard Business Impact).
- Prepared to explain past key performance indicators (KPIs), call targets, and sales achievements.
- Reviewed the core denition of Consultative Selling and EdTech.
- Dressed in crisp business formal attire.
All the best for your interview!