ABM Specialist (Account-Based Marketing)

First Launch; Bengaluru; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

First Launch is seeking an ABM Specialist to design and run targeted campaigns for high-value accounts, coordinating with sales to convert engagement into meetings and pipeline.

You will research target accounts, map decision-makers, and craft multi-channel campaigns across LinkedIn, email, and ads, while collaborating with design and content teams to produce assets.

Qualifications

• 1–3 years in B2B marketing, demand generation, growth, or sales development.
• Strong understanding of B2B buying cycles and multiple stakeholders.
• Sharp, concise writing that sounds human and not templated.
• Comfort with data: spreadsheets, campaign metrics, and drawing conclusions from them.

Responsibilities

• Build and refine ICPs and target account lists with clients and sales teams.
• Research target accounts and identify business priorities and buying triggers.
• Map decision-makers and influencers within accounts; build contact lists with tools like Apollo or LinkedIn Sales Navigator.
• Design personalized multi-channel campaigns across LinkedIn Ads, email outreach, LinkedIn engagement, and retargeting.
• Write or brief account-specific messaging, including landing pages, one-pagers, emails, and ad copy.
• Coordinate with design, content, and web teams to produce campaign assets.
• Align with sales on priorities, hand-offs, and follow-ups; track engagement and pipeline impact.
• Report on performance and adjust strategy based on data; keep CRM data clean and reporting consistent.

Skills

B2B marketing

Research skills

Concise writing

Data analysis

LinkedIn Ads experience

Tools

Apollo

LinkedIn Sales Navigator

HubSpot

6sense/Demandbase

Lemlist

Instnatly

Job description

ABM Specialist (Account-Based Marketing)

First Launch is looking for an ABM Specialist to join a young & dynamic team. As an Account-Based Specialist, you’ll design and run targeted campaigns aimed at specific high-value accounts, both for our B2B clients and for First Launch Media’s own growth.
You’ll research target companies and the people inside them, build personalized multi-channel campaigns, and work closely with sales teams to turn attention into meetings and meetings into pipeline. This role sits at the intersection of research, strategy, content, and data.

What You’ll Do

• Build and refine Ideal Customer Profiles (ICPs) and target account lists with clients and sales teams.
• Research target accounts in depth: business priorities, recent triggers such as funding, hiring, launches, or leadership changes, and the buying committee.
• Map decision-makers and influencers within each account, and build contact lists using tools like Apollo, LinkedIn Sales Navigator, or similar.
• Design personalized multi-channel campaigns across LinkedIn Ads, email outreach, LinkedIn engagement, retargeting, and direct touchpoints.
• Write or brief account-specific messaging, including tailored landing pages, one-pagers, email sequences, and ad copy for different personas and account tiers.
• Coordinate with our design, content, and web teams to produce campaign assets.
• Work with sales and BD to align on account priorities, hand-offs, and follow-up.
• Track account-level engagement and pipeline impact, including engagement scores, meetings booked, opportunities created, and deal velocity.
• Report on what’s working and what isn’t, and change course based on the data.
• Keep CRM data clean and campaign reporting consistent (HubSpot, Zoho, or client CRMs).

What We’re Looking For

Must Have

• 1–3 years in B2B marketing, demand generation, growth, or sales development.
• A clear understanding of how B2B buying works: long cycles, multiple stakeholders, and the difference between a lead and a real opportunity.
• Strong research skills. You can find the signal in a company’s website, LinkedIn activity, press, and job postings.
• Sharp, concise writing that sounds human, not templated.
• Comfort with data: spreadsheets, campaign metrics, and drawing conclusions from them.
• Hands‑on experience with LinkedIn, whether organic, Sales Navigator, or Ads.

Good to Have

• Relevance over volume. You’d rather send 50 messages that land than 5,000 that get ignored.
• Commercial thinking. You measure success in pipeline and revenue, not opens and impressions.
• Original insight. You find the angle for an account that a template never would.
• Ownership. You run a campaign end to end, from list to report, without being chased.
• Straight talk. When a campaign isn’t working, you say so early and propose a fix.

What We Value

• Familiarity with tools like Apollo, Clay, Lemlist, Instantly, HubSpot, or 6sense/Demandbase.
• Exposure to SaaS, Fintech, or Healthcare buyers.
• Basic understanding of email deliverability and outreach compliance.
• Experience running LinkedIn Ads or ABM-style targeted campaigns.
• Experience working directly with sales teams or in an SDR role.

What You’ll Get

• ABM work across multiple B2B verticals and deal sizes.
• A front‑row view of how marketing, sales, content, and web come together to drive pipeline.
• Direct exposure to founders and leadership on both the client side and ours.
• Room to shape how ABM is done at First Launch Media as we build it out.