Senior Demand Generation Marketer

Illumine Industries; Chennai; Presencial; INR 900.000 - 1.300.000; Jornada completa

Descripción de la vacante

Illumine Industries is seeking a strategic, data-driven Segment Demand Generation Marketer to build a predictive, AI-integrated pipeline engine. You will own the full demand funnel for infrastructure-focused verticals, turning market signals and engineering-grade insights into measurable pipeline and revenue growth.

You will design multi-channel campaigns, enable sales with context-rich handoffs, and continuously optimize through experimentation and rigorous performance analysis.

Formación

• 2+ years of B2B demand generation, growth marketing, or ABM experience in infra/tech.
• Ability to understand complex infrastructure and speak technical buyer language.
• Familiar with AI tools and predictive intent platforms and CRM systems.

Responsabilidades

• Market intelligence signal mining to convert market signals into actionable inputs.
• Design, launch, and manage multi-channel, segment-specific campaigns.
• Own ABM programs targeting tier-1 accounts across content, email, paid and outbound.
• Build automated lead nurturing workflows, scoring models, and qualification criteria.
• Provide context-rich handoffs to Sales/SDR teams to speed deals.
• Track campaign performance and close the loop with revenue data.
• Design and run iterative experiments to improve conversion rates.

Conocimientos

B2B demand generation

ABM programs

Marketing analytics

Sales alignment

A/B testing

Herramientas

HubSpot

Marketo

Salesforce

6sense

Demandbase

Bombora

Descripción del empleo

Job Summary

We are seeking a strategic, technical, and data-driven Segment Demand Generation Marketer to build a predictive, AI-integrated pipeline engine. In this role, you will identify and capture high-intent opportunities within complex infrastructure segments before competitors engage. You will own the full demand funnel for specific industry verticals - turning market signals and engineering-grade insights into measurable pipeline and revenue growth.

Responsibilities

• Market Intelligence Signal Mining: Research and decode market signals, competitive shifts, and technical buyer behaviors into actionable intelligence inputs.
• Segment Campaign Execution: Design, launch, and manage multi-channel, segment-specific campaigns tailored to complex technical personas.
• Account-Based Marketing: Own 1:1 and 1:few ABM programs targeting tier-1 high-value accounts, orchestrating plays across content, email, paid, and outbound motions.
• Nurturing Qualification Frameworks: Build automated lead nurturing workflows, scoring models, and qualification criteria to advance prospects seamlessly through the funnel.
• Sales Enablement Handoffs: Partner closely with Sales/SDR teams to ensure context-rich, insight-packed lead handoffs that maximize deal velocity.
• Performance Analysis Growth Loops: Track campaign performance rigorously, closing the loop between marketing touchpoints and closed-won revenue.
• Continuous Experimentation: Design and launch iterative tests (A/B testing, positioning, value propositions, high-friction vs. low-friction offers) to boost conversion rates.

What Great Looks Like in This Role

• High Sales Pull: Account Executives and SDRs actively ask for leads generated specifically by you because of their high conversion readiness.
• Technical Credibility: Your messaging and campaigns feel like insider engineering insights rather than generic marketing noise.
• Brand Pre-Conditioning: Target enterprise accounts already recognize and respect the brand before sales reps initiate direct outreach.
• Compounding Engine: Pipeline doesn t spike randomly at quarter-end; it compounds predictably month-over-month.

Requirements Qualifications

• Experience: 2+ years of B2B demand generation, growth marketing, or ABM experience, preferably in infrastructure, developer tooling, cloud, or technical B2B SaaS.
• Technical Acumen: Ability to comprehend complex infrastructure architectures and speak the language of technical buyers (CTOs, VP Eng, Architects, DevOps).
• AI Modern Stack: Familiarity with integrating modern AI tools, predictive intent platforms (e.g., 6sense, Demandbase, Bombora), marketing automation (HubSpot/Marketo), and CRM systems (Salesforce).
• Analytical Muscle: Strong analytical capabilities with experience managing funnel metrics, attribution models, and conversion rate optimization (CRO)
• Collaborative Mindset: Demonstrated track record of building tight, trust-based alignment with Sales and Product teams.

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.