ABM & Demand Generation Specialist (S02/S03)

Systango Group; India; On-site; INR 900,000 - 1,500,000; Full time

Job summary

Systango Technologies Limited is seeking an ABM & Demand Generation Specialist to drive targeted marketing initiatives and build a robust pipeline for IT services and consulting. You will own ABM and demand-gen programs, nurture prospects, and collaborate with Sales to optimize MQLs and SQLs across multiple channels.

The role requires data-driven execution, cross-functional collaboration, and a hands-on approach to campaign management within a rapidly growing IT services company.

Qualifications

• 3–6 years of experience in B2B Marketing, Demand Generation, ABM, or Performance Marketing.
• Experience with ABM and multi-channel campaigns.
• Experience with marketing automation tools (HubSpot, Marketo) and CRM (Salesforce).

Responsibilities

• Develop and execute ABM strategies for high-value target accounts.
• Plan and run multi-channel demand generation campaigns across LinkedIn, email, content, webinars, paid channels.
• Track performance, generate reports, and optimize ROI.
• Collaborate with Sales and Leadership to align marketing with growth goals.

Skills

ABM

Demand generation

Growth marketing

Campaign execution

Marketing automation

CRM familiarity

Data-driven

Education

MBA or equivalent

Tools

HubSpot

Marketo

Salesforce

Job description

ABM & Demand Generation Specialist (S02/S03)

4 to 6 years

Full-Time

About US:

Systango Technologies Limited (NSE: SYSTANGO) is a digital engineering company that offers enterprise-class IT and product engineering services to different size organizations. At Systango, we have a culture of efficiency - we use the best-in-breed technologies to commit quality at speed and world-class support to address critical business challenges. We leverage Gen AI, AI/Machine Learning and Blockchain to unlock the next stage of digitalization for traditional businesses. Our handpicked team is adept at web & enterprise development, mobile apps, QA and DevOps. Sila, Cuentas, Youtility, Porsche, MGM Grand, Deloitte, Grindr, and Tawk.to are some of the top clients that have entrusted us to enhance their digital capabilities and build disruptive innovations. We believe in making the impossible, possible and we do it literally.

About the Role

We are looking for a hands-on ABM & Demand Generation Specialist to drive targeted marketing initiatives and generate qualified pipeline for our IT services and consulting business.

This role combines Account-Based Marketing (ABM), Demand Generation, Growth Marketing, and B2B Campaign Execution. You will work closely with the Sales and Leadership teams to identify high-value target accounts, build personalized campaigns, generate demand, nurture prospects, and contribute to pipeline growth.

The ideal candidate should be data-driven, execution-focused, and comfortable working across multiple marketing channels.

Key Responsibilities

Account-Based Marketing (ABM)

• Develop and execute ABM strategies for high-value target accounts and prospects.
• Work closely with Sales teams to identify target accounts and define account-specific marketing plans.
• Create personalized campaigns and messaging based on the business challenges and needs of target accounts.
• Drive account engagement and support pipeline acceleration through targeted marketing initiatives.

Demand Generation

• Plan and execute demand generation campaigns to generate and nurture qualified leads.
• Build and manage multi-channel campaigns across LinkedIn, email, content, webinars, paid campaigns, and other digital channels.
• Develop campaigns across the buyer journey—from awareness and engagement to lead generation and pipeline creation.
• Work with Sales to improve lead quality and conversion from MQL to SQL and pipeline opportunities.

Campaign & Performance Management

• Track and analyze campaign performance, engagement, lead generation, conversion, and pipeline contribution.
• Build reports and dashboards to measure marketing ROI and campaign effectiveness.
• Continuously optimize campaigns based on data, insights, and feedback from Sales.
• Manage campaign budgets and coordinate with external vendors/agencies when required.

Cross-Functional Collaboration

• Collaborate closely with Sales, Leadership, Content, and other internal stakeholders.
• Support sales teams with targeted content, campaigns, and account-specific marketing initiatives.
• Ensure alignment between marketing activities, sales objectives, and business growth goals.

Required Skills & Experience

• 3–6 years of experience in B2B Marketing, Demand Generation, Growth Marketing, ABM, or Performance Marketing.
• Strong understanding of Demand Generation and B2B marketing principles.
• Knowledge of Account-Based Marketing (ABM) and account targeting strategies.
• Hands-on experience executing multi-channel digital marketing campaigns.
• Experience with marketing automation tools such as HubSpot, Marketo, or similar platforms.
• Experience working with CRM platforms such as Salesforce, HubSpot, or similar.
• Strong understanding of marketing analytics and campaign performance metrics.
• Ability to measure and optimize campaigns based on MQLs, SQLs, conversion rates, pipeline, and ROI.
• Excellent communication and stakeholder management skills.
• Ability to manage multiple campaigns and priorities simultaneously.

Good to Have

• Experience in IT Services, SaaS, Technology, or Consulting marketing.
• Experience targeting US, UK, or other international markets.
• Hands-on experience with LinkedIn Ads and B2B paid marketing campaigns.
• Experience with marketing automation and lead nurturing workflows.
• Understanding of SEO, content marketing, landing page optimization, and CRO.
• ABM or relevant digital marketing certifications.
• MBA or equivalent qualification in Marketing or Business.