Manager, Demand Generation

Icertis Inc.; Bengaluru; On-site; INR 2,500,000 - 4,000,000; Full time

Job summary

Icertis is seeking an experienced Manager, Demand Generation (ABM) to lead multi-channel ABM programs and drive pipeline acceleration. You will develop and optimize ABM initiatives that engage key enterprise accounts in the Financial Services and Technology sectors.

Based at Bengaluru, you will collaborate with global marketing and sales teams, leverage 6sense intent data, and measure ROI to continuously improve campaigns. Strong focus on leadership, strategy, and results.

Qualifications

• 7+ years’ B2B marketing experience, incl. 2+ years in ABM.
• Bachelor’s degree in marketing, communications, or related field.
• Strategic thinker who can build ABM programs that drive growth.
• Experience managing indirect reports and cross‑functional teams.
• Proven project management with clear plans and updates.
• Proficient with Marketo, Salesforce, 6Sense, and gifting platforms.
• Strong data analysis skills with Excel and Power BI.
• Willingness to travel.

Responsibilities

• Design and run ABM campaigns for enterprise accounts in Financial Services and Technology.
• Collaborate with global marketing and sales teams for cohesive execution.
• Use 6sense intent data to tailor content for different personas.
• Track, analyze and report ABM performance to maximize ROI.
• Foster collaboration across stakeholders and uphold core values.
• Demonstrate growth mindset: curiosity, analysis, networking, ownership.

Skills

B2B marketing

ABM

Strategic thinking

Team leadership

Project management

Collaboration

MarTech tools

Data analysis

Education

Bachelor’s degree in marketing/related field

Tools

Marketo

6Sense

Salesforce

Gifting platforms

Job description

We’re seeking an experienced and dynamic Manager, Demand Generation (ABM) to join our global marketing team! This position is responsible for developing compelling and engaging ABM campaigns that deliver results and set the standard for effective account-based marketing practices. You will spearhead the development, implementation, and optimization of multi-channel ABM programs. You will play a pivotal role in driving pipeline acceleration and growth by developing and executing strategic ABM initiatives.

Icertis is the global leader in AI-powered contract intelligence. The Icertis platform revolutionizes contract management, equipping customers with powerful insights and automation to grow revenue, control costs, mitigate risk, and ensure compliance - the pillars of business success. Today, more than one third of the Fortune 100 trust Icertis to realize the full intent of millions of commercial agreements in 90+ countries.

Who we a re: Icertis is the only contract intelligence platform companies trust to keep them out in front, now and in the future. Our unwavering commitment to contract intelligence is grounded in our FORTE values—Fairness, Openness, Respect, Teamwork and Execution—which guide all our interactions with employees, customers, partners, and stakeholders. Because in our mission to be the contract intelligence platform of the world, we believe how we get there is as important as the destination.

Icertis, Inc. provides Equal Employment Opportunity to all employees and applicants for employment without regard to race, color, religion, gender identity or expression, sex, sexual orientation, national origin, age, disability, genetic information, marital status, amnesty, or status as a covered veteran in accordance with applicable federal, state and local laws. Icertis, Inc. complies with applicable state and local laws governing non-discrimination in employment in every location in which the company has facilities.

• 7+ years’ of B2B marketing experience, including 2+ years in ABM, preferably with a B2B SaaS company
• Bachelor’s degree in marketing, communications, or related field
• Strong ability to think strategically; develop and implement effective ABM strategies that drive personalized engagement and business growth.
• Ability to effectively manage and inspire indirect reports to accomplish long and short-term goals
• Excellent project management skills: able to define key workstreams and tasks needed to complete each, express in a project plan, and work the plan to on-time completion, providing regular status updates as needed
• Ability to work in a rapidly growing organization and quickly deliver results
• Teamwork: comfortable and motivated working in a collaborative environment
• Experience with Advanced Marketing tools: Marketo or other marketing automation solutions, 6Sense, Salesforce, and gifting platforms
• Familiarity with project management tools
• Familiarity with data analysis tools including Excel and Power BI
• Some travel required

TBD

• Design and execute comprehensive ABM campaigns to engage key enterprise accounts, including account identification, content creation, campaign execution, and measurement; ensuring personalized and targeted approaches for the Financial Services and Technology verticals.
• Work independently and collaboratively with the global marketing and sales teams to ensure cohesive execution of ABM strategies.
• Leverage 6sense intent data to inform account-based marketing campaigns and content creation for different personas in our key buying committees.
• Track, analyze, and report on the performance of ABM campaigns, using data-driven insights to refine strategies and maximize ROI.
• Drive stakeholder engagement through fostering collaboration and partnership across various stakeholders to ensure alignment with overarching ABM strategy.
• Share and demonstrate our core values: fairness, openness, respect, teamwork, and execution.
• Consistently apply growth mindset behaviors: curiosity, analysis, outside the box thinking, networking, and deep ownership.