Manager Demand Generation

Icertis Inc.; Pune District; On-site; INR 1,800,000 - 2,800,000; Full time

Job summary

Icertis Inc. is seeking an experienced Manager, Demand Generation (ABM) to lead enterprise ABM campaigns and multi-channel programs. You will drive pipeline acceleration and growth by developing strategic ABM initiatives and collaborating with global marketing and sales teams.

The role requires 7+ years in B2B marketing, strong project management, and expertise with Marketo, Salesforce, and 6sense. Willingness to travel and a focus on data-driven optimization are essential.

Qualifications

• 7+ years' of B2B marketing experience, including ABM exposure
• Bachelor's degree in marketing, communications, or related field
• Strategic ABM planning and multi-channel execution
• Ability to lead indirect reports and drive goals
• Strong project management with clear status updates
• Experience with data analysis tools (Excel, BI)
• Willingness to travel for client engagements

Responsibilities

• Design and execute ABM campaigns for enterprise accounts with personalized content
• Collaborate with global marketing and sales for cohesive ABM execution
• Leverage intent data (6sense) to inform campaigns and personas
• Track and report ABM performance using data-driven insights
• Drive stakeholder alignment with overall ABM strategy
• Uphold core values and growth mindset in daily work

Skills

B2B marketing

ABM

SaaS marketing

Marketing automation

Salesforce

6sense

Marketo

Power BI

Excel

Project management

Education

Bachelor's degree in marketing

Tools

Marketo

6Sense

Salesforce

Power BI

Job description

Job Description:

We're seeking an experienced and dynamic Manager, Demand Generation (ABM) to join our global marketing team! This position is responsible for developing compelling and engaging ABM campaigns that deliver results and set the standard for effective account-based marketing practices. You will spearhead the development, implementation, and optimization of multi-channel ABM programs. You will play a pivotal role in driving pipeline acceleration and growth by developing and executing strategic ABM initiatives.

Responsibilities

• Design and execute comprehensive ABM campaigns to engage key enterprise accounts, including account identification, content creation, campaign execution, and measurement; ensuring personalized and targeted approaches for the Financial Services and Technology verticals.
• Work independently and collaboratively with the global marketing and sales teams to ensure cohesive execution of ABM strategies.
• Leverage 6sense intent data to inform account-based marketing campaigns and content creation for different personas in our key buying committees.
• Track, analyze, and report on the performance of ABM campaigns, using data-driven insights to refine strategies and maximize ROI.
• Drive stakeholder engagement through fostering collaboration and partnership across various stakeholders to ensure alignment with overarching ABM strategy.
• Share and demonstrate our core values: fairness, openness, respect, teamwork, and execution.
• Consistently apply growth mindset behaviors: curiosity, analysis, outside the box thinking, networking, and deep ownership.

Qualifications

• 7+ years' of B2B marketing experience, including 2+ years in ABM, preferably with a B2B SaaS company
• Bachelor's degree in marketing, communications, or related field
• Strong ability to think strategically; develop and implement effective ABM strategies that drive personalized engagement and business growth.
• Ability to effectively manage and inspire indirect reports to accomplish long and short-term goals
• Excellent project management skills: able to define key workstreams and tasks needed to complete each, express in a project plan, and work the plan to on-time completion, providing regular status updates as needed
• Ability to work in a rapidly growing organization and quickly deliver results
• Teamwork: comfortable and motivated working in a collaborative environment
• Experience with Advanced Marketing tools: Marketo or other marketing automation solutions, 6Sense, Salesforce, and gifting platforms
• Familiarity with project management tools
• Familiarity with data analysis tools including Excel and Power BI
• Some travel required

Icertis is the global leader in AI-powered contract intelligence. The Icertis platform revolutionizes contract management, equipping customers with powerful insights and automation to grow revenue, control costs, mitigate risk, and ensure compliance - the pillars of business success. Today, more than one third of the Fortune 100 trust Icertis to realize the full intent of millions of commercial agreements in 90+ countries.

Who we are: Icertis is the only contract intelligence platform companies trust to keep them out in front, now and in the future. Our unwavering commitment to contract intelligence is grounded in our FORTE values—Fairness, Openness, Respect, Teamwork and Execution—which guide all our interactions with employees, customers, partners, and stakeholders. Because in our mission to be the contract intelligence platform of the world, we believe how we get there is as important as the destination.

Icertis, Inc. provides Equal Employment Opportunity to all employees and applicants for employment without regard to race, color, religion, gender identity or expression, sex, sexual orientation, national origin, age, disability, genetic information, marital status, amnesty, or status as a covered veteran in accordance with applicable federal, state and local laws. Icertis, Inc. complies with applicable state and local laws governing non-discrimination in employment in every location in which the company has facilities.

Please send an e-mail with your request to [e-mail] or get in touch with your recruiter.