Service Advisor

Morrison BMW; Cahir; On-site; EUR 32,000 - 42,000; Full time

Job summary

Morrison BMW is seeking a Service Advisor for its on-site showroom in Cahir. The role involves greeting customers, understanding service needs, and recording work requests in line with BMW standards.

You will manage check-in/out, schedule appointments, and communicate progress to customers. The ideal candidate will have strong customer service skills, Aftersales experience, and familiarity with service processes and invoicing.

Qualifications

• Strong customer service orientation and ability to build long-term relationships.
• Excellent communication skills, verbal and written, to explain technical information clearly.
• Aftersales experience within an automotive dealership environment is preferred.
• Familiarity with service processes, booking systems and invoicing.
• Experience in a front-of-house/customer-facing automotive role is beneficial.

Responsibilities

• Greet customers and understand their service and repair needs.
• Record work requests accurately in line with BMW standards.
• Coordinate vehicle check-in/check-out and schedule workshop appointments.
• Explain recommended work clearly and provide timely updates on progress.
• Prepare service estimates and liaise with technicians and parts teams.
• Manage aftersales documentation, invoicing and follow-up with customers.
• Maintain a professional reception area and promote service offers.

Skills

Customer service

Communication skills

Aftersales experience

Organizational skills

Problem solving

Front-of-house experience

Tools

Dealership management systems

Scheduling tools

Microsoft Office

Job description

Company Description

Morrison BMW is a long-established, family-run BMW retail center that has been serving customers since 1983 and operating as a successful BMW franchise since 1990. The modern purpose-built showroom in Cahir, Co. Tipperary offers expanded display space for new BMW models and BMW Premium Selection Approved Used Cars, along with enhanced parking, waiting areas, and ease of access for customers. The company is known for its high level of service, technical expertise, and a loyal team whose experience supports outstanding customer care. Morrison BMW emphasizes integrity, enthusiasm, and a personal, customer-focused environment where each visitor receives dedicated time and attention. The growing BMW range and strong local reputation continue to drive demand and provide a dynamic workplace for automotive professionals.

Role Description

The Service Advisor is a full-time, on-site role based at the Morrison BMW showroom in Cahir. This position is responsible for greeting customers, understanding their service and repair needs, and accurately recording work requests in line with BMW standards. The Service Advisor coordinates vehicle check-in and check-out, schedules workshop appointments, provides clear explanations of recommended work, and ensures timely communication on progress and completion. Day-to-day tasks include preparing service estimates, liaising with technicians and parts teams, managing aftersales documentation and invoicing, and following up with customers to confirm satisfaction. The role also involves maintaining a professional reception area, promoting service offers, and contributing to overall customer retention and dealership performance.

Qualifications

• Candidates should possess strong Customer Service and Customer-focused Service skills, with a proven ability to build trust and maintain long-term customer relationships.
• Candidates should possess a commitment to Customer Satisfaction, including proactive problem-solving and effective handling of queries and complaints.
• Candidates should possess excellent Communication skills, both verbal and written, with the ability to explain technical information in a clear, accessible way.
• Candidates should possess Aftersales experience, ideally within an automotive dealership environment, including familiarity with service processes, booking systems, and invoicing.
• Relevant experience in a service advisory, front-of-house, or customer-facing automotive role is highly beneficial.
• Strong organizational skills, attention to detail, and the ability to manage multiple customer cases and deadlines are required.
• Comfort using dealership management systems, scheduling tools, and standard office software is expected.
• A valid driver’s license and an interest in the BMW brand and automotive technology are advantageous.