Marketing Manager

Cpl Group; Leinster; Hybrid; EUR 70,000 - 100,000; Full time

Job summary

Cpl Marketing Recruitment, on behalf of a leading Irish consumer brand, is seeking a Marketing Manager to shape and execute marketing strategy across multiple product categories. Based in Dublin, the role offers hybrid working and a fast-paced environment.

You will lead brand growth, manage campaigns, collaborate with senior stakeholders and develop a high-performing marketing team to drive commercial growth and customer engagement.

Qualifications

• 7+ years' marketing experience, ideally in beauty, FMCG, retail, or lifestyle brands.
• Proven brand marketing and campaign management experience.
• Experience leading and developing a marketing team.
• Strong commercial awareness and budget management skills.
• Excellent communication and stakeholder management abilities.
• Strong understanding of digital marketing, social media, and e-commerce.
• Able to thrive in a fast-paced, growth-focused environment.

Responsibilities

• Develop and implement brand and marketing strategies.
• Lead and mentor a high-performing marketing team.
• Manage integrated campaigns across digital, retail, PR, events, and content.
• Partner with commercial, e-commerce, and product teams to meet objectives.
• Drive new product launches from concept to market.
• Analyze market trends, customer insights, and competitor activity.
• Manage marketing budgets, forecasting, and performance reporting.
• Oversee social media and community engagement strategies.
• Ensure brand consistency across all touchpoints.
• Measure campaign effectiveness and provide growth recommendations.

Skills

Brand marketing

Campaign management

Digital marketing

Stakeholder management

Budget management

People management

Team leadership

Growth marketing

Job description

Marketing Manager

Dublin, Hybrid

Cpl Marketing Recruitment is partnering with a leading Irish consumer industry to hire an experienced Marketing Manager. This is an exciting opportunity to join a fast-growing business with a strong brand presence, driving marketing strategy, brand growth, and high-impact campaigns across multiple product categories.

The Role

As Marketing Manager, you will lead the development and execution of marketing plans that drive brand awareness, customer engagement, and commercial growth. Working closely with senior stakeholders, you will oversee campaigns, product launches, digital marketing activities, and team development.

Key Responsibilities

• Develop and implement brand and marketing strategies.
• Lead and mentor a high-performing marketing team.
• Manage integrated marketing campaigns across digital, retail, PR, events, and content.
• Partner with commercial, e-commerce, and product teams to deliver business objectives.
• Drive successful new product launches from concept through to market.
• Analyse market trends, customer insights, and competitor activity.
• Manage marketing budgets, forecasting, and performance reporting.
• Oversee social media and community engagement strategies.
• Ensure brand consistency across all customer touchpoints.
• Measure campaign effectiveness and provide recommendations for growth.

About You

• 7+ years' marketing experience, ideally within beauty, FMCG, retail, or lifestyle brands.
• Proven experience in brand marketing and campaign management.
• Previous people management experience.
• Strong commercial awareness and budget management skills.
• Excellent communication and stakeholder management abilities.
• Strong understanding of digital marketing, social media, and e-commerce.
• Comfortable working in a fast-paced, growth-focused environment.