Senior Marketing Lead: B2B/B2C Growth Strategist (Hybrid)

Cpl; Dublin; Hybrid; EUR 59,000 - 72,000; Full time

Job summary

Senior Marketing Manager in Dublin (Hybrid) oversees the development and execution of integrated marketing strategies for B2B and B2C channels, driving engagement and commercial growth. You will lead multi-channel campaigns, use insights to optimise results, and manage budgets.

With 7+ years in marketing roles, you will mentor a high-performing team and collaborate with senior stakeholders to align activity with business objectives.

Qualifications

• 7+ years' experience in marketing or growth roles.
• Proven B2B and B2C marketing strategy experience.
• Strong digital marketing, brand and campaign management.
• Data-driven with strong stakeholder management.

Responsibilities

• Develop and deliver integrated B2B and B2C marketing strategies.
• Lead multi-channel marketing campaigns to drive engagement, brand awareness, and business growth.
• Use customer insights, market trends, and performance data to inform strategy and optimise results.
• Manage marketing budgets and campaign ROI.
• Collaborate with senior stakeholders to align marketing activity with business objectives.
• Lead, mentor, and develop a high-performing marketing team.

Job description

Senior Marketing Manager in Dublin (Hybrid) oversees the development and execution of integrated marketing strategies for B2B and B2C channels, driving engagement and commercial growth. You will lead multi-channel campaigns, use insights to optimise results, and manage budgets.

With 7+ years in marketing roles, you will mentor a high-performing team and collaborate with senior stakeholders to align activity with business objectives.