Senior Marketing Manager

Cpl; Dublin; Hybrid; EUR 59,000 - 72,000; Full time

Job summary

CPL in Dublin is seeking a Senior Marketing Manager to lead the Dublin-based hybrid role. You will develop integrated B2B and B2C marketing strategies and drive campaigns across channels to grow business.

The ideal candidate has 7+ years in marketing, strong digital, brand, and campaign experience, with a data-driven, commercially minded approach and excellent stakeholder management. Healthcare experience is desirable but not essential.

Qualifications

• 7+ years in marketing or commercial roles.
• Proven B2B and B2C marketing experience.
• Strong digital marketing, brand, and campaign management.
• Data-driven with a commercial mindset.
• Excellent stakeholder management and communication.
• Healthcare sector experience is an advantage but not required.

Responsibilities

• Develop and deliver integrated B2B and B2C marketing strategies.
• Lead multi-channel marketing campaigns to drive engagement, brand awareness, and business growth.
• Use customer insights, market trends, and performance data to inform strategy and optimise results.
• Manage marketing budgets and campaign ROI.
• Collaborate with senior stakeholders to align marketing activity with business objectives.
• Lead, mentor, and develop a high-performing marketing team.

Skills

Marketing strategy

B2B marketing

B2C marketing

Digital marketing

Brand management

Team leadership

Job description

Senior Marketing Manager | Dublin (Hybrid)

I'm currently working on behalf of a recruitment organisation to recruit a Senior Marketing Manager to join their growing marketing team in Dublin.

This is an excellent opportunity for an experienced marketing professional with a strong background in both B2B and B2C marketing, who is passionate about developing strategic campaigns, leading teams, and driving commercial growth.

Salary: €65,000

Location: Dublin (Hybrid)

Sector Experience: Healthcare experience is desirable but not essential

Key Responsibilities:

• Develop and deliver integrated B2B and B2C marketing strategies.
• Lead multi-channel marketing campaigns to drive engagement, brand awareness, and business growth.
• Use customer insights, market trends, and performance data to inform strategy and optimise results.
• Manage marketing budgets and campaign ROI.
• Collaborate with senior stakeholders to align marketing activity with business objectives.
• Lead, mentor, and develop a high-performing marketing team.

About You:

• 7+ years' experience in a marketing, growth, or commercial role.
• Proven track record developing and executing successful B2B and B2C marketing strategies.
• Strong digital marketing, brand, and campaign management experience.
• Commercially minded with a data-driven approach to decision-making.
• Excellent stakeholder management and communication skills.
• Previous healthcare sector experience would be an advantage but is not required.