Senior Marketing Manager

Cpl; Dublin; Hybrid; EUR 59,000 - 72,000; Full time

Job summary

Senior Marketing Manager in Dublin (Hybrid) oversees the development and execution of integrated marketing strategies for B2B and B2C channels, driving engagement and commercial growth. You will lead multi-channel campaigns, use insights to optimise results, and manage budgets.

With 7+ years in marketing roles, you will mentor a high-performing team and collaborate with senior stakeholders to align activity with business objectives.

Qualifications

• 7+ years' experience in marketing or growth roles.
• Proven B2B and B2C marketing strategy experience.
• Strong digital marketing, brand and campaign management.
• Data-driven with strong stakeholder management.

Responsibilities

• Develop and deliver integrated B2B and B2C marketing strategies.
• Lead multi-channel marketing campaigns to drive engagement, brand awareness, and business growth.
• Use customer insights, market trends, and performance data to inform strategy and optimise results.
• Manage marketing budgets and campaign ROI.
• Collaborate with senior stakeholders to align marketing activity with business objectives.
• Lead, mentor, and develop a high-performing marketing team.

Job description

Senior Marketing Manager | Dublin (Hybrid)

I'm currently working on behalf of a recruitment organisation to recruit a Senior Marketing Manager to join their growing marketing team in Dublin.

This is an excellent opportunity for an experienced marketing professional with a strong background in both B2B and B2C marketing, who is passionate about developing strategic campaigns, leading teams, and driving commercial growth.

Salary: €65,000

Location: Dublin (Hybrid)

Sector Experience: Healthcare experience is desirable but not essential

Key Responsibilities:

• Develop and deliver integrated B2B and B2C marketing strategies.
• Lead multi-channel marketing campaigns to drive engagement, brand awareness, and business growth.
• Use customer insights, market trends, and performance data to inform strategy and optimise results.
• Manage marketing budgets and campaign ROI.
• Collaborate with senior stakeholders to align marketing activity with business objectives.
• Lead, mentor, and develop a high-performing marketing team.

About You:

• 7+ years' experience in a marketing, growth, or commercial role.
• Proven track record developing and executing successful B2B and B2C marketing strategies.
• Strong digital marketing, brand, and campaign management experience.
• Commercially minded with a data-driven approach to decision-making.
• Excellent stakeholder management and communication skills.
• Previous healthcare sector experience would be an advantage but is not required.