Senior Digital Marketing Strategist

Morgan McKinley; Blackrock; On-site; EUR 60,000 - 90,000; Full time

Job summary

Morgan McKinley is seeking a Senior Digital Marketing Specialist to drive a varied programme across digital channels, campaigns, content and events in Ireland and beyond. You will support marketing plans, ensure consistency with business objectives, and work with internal teams and external partners.

You will bring at least five years in marketing, strong digital skills (SEO/SEM/analytics), and a commercially minded approach to turn insights into action.

Qualifications

• Bachelor's degree in Marketing, Business Administration or related discipline.
• Five years' experience in a marketing role with a track record of delivering campaigns.
• Strong knowledge of digital marketing: SEO, SEM, social media, email marketing and analytics.
• Analytical and commercially minded, able to link marketing activity to business outcomes.
• Excellent written and verbal communication with stakeholders.

Responsibilities

• Support development and delivery of marketing plans aligned with objectives and brand priorities.
• Coordinate integrated campaigns across digital, social, email, paid media, events and content.
• Manage website updates with stakeholders and partners; use CRM and marketing automation tools.
• Track campaign performance and translate data into actionable insights.
• Create and refine content for websites, campaigns and communications; maintain brand messaging.
• Coordinate webinars and events from planning to follow-up, including logistics and reporting.
• Ensure compliance with governance processes and data protection standards.

Skills

Digital marketing

Campaign planning

Data analysis

Communication

Project management

Education

Bachelor's degree in Marketing or related

Tools

CRM

Marketing automation

Analytics tools

Job description

Morgan McKinley is seeking a Senior Digital Marketing Specialist to drive a varied programme across digital channels, campaigns, content and events in Ireland and beyond. You will support marketing plans, ensure consistency with business objectives, and work with internal teams and external partners.

You will bring at least five years in marketing, strong digital skills (SEO/SEM/analytics), and a commercially minded approach to turn insights into action.