Digital Marketing Managers

Back4good; Castlebar, Cork, Waterford, Dublin; On-site; EUR 45,000 - 65,000; Full time

Benefits offered by this job

Competitive salary & performance bonuses

Flexible/hybrid working options

Professional development opportunities

Job summary

Back4good is seeking a Digital Marketing Manager to lead the online marketing efforts for clients. This role involves developing and executing strategies to enhance brand visibility and generate leads through various digital channels, including SEO and social media marketing. Candidates should have over 3 years of experience in digital marketing, strong analytical skills, and a Bachelor’s degree in Marketing or related fields. Benefits include a competitive salary, performance bonuses, and flexible working options.

Qualifications

• 3+ years of experience in digital marketing, preferably in a managerial role.
• Proven track record in SEO, PPC, social media, and email marketing.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.

Responsibilities

• Develop and execute digital marketing strategies to increase brand visibility.
• Manage SEO/SEM efforts, including keyword research and on-page optimisation.
• Oversee social media marketing and create engaging content.
• Plan and execute email marketing campaigns.
• Analyse performance metrics and optimise campaigns for ROI.

Skills

SEO

PPC

Social Media Marketing

Email Marketing

Content Marketing

Analytical Skills

Project Management

Education

Bachelor’s degree in Marketing, Business, or a related field

Tools

Google Analytics

Google Ads

Meta Ads Manager

HubSpot

Mailchimp

Job description

Job Title: Digital Marketing Manager

Location: Dublin/Cork/Galway

Employment Type: Full-time

Salary: Competitive, based on experience

Job Overview

We are seeking a number of Digital Marketing Managers to lead our clients online marketing efforts, drive brand awareness, and generate leads through digital channels. The ideal candidate will have a strong background in digital marketing strategies, including SEO, PPC, social media, email marketing, and content marketing.

Key Responsibilities

• Develop and execute digital marketing strategies to increase brand visibility, engagement, and conversions.
• Manage SEO/SEM efforts, including keyword research, on-page optimisation, and paid advertising (Google Ads, LinkedIn Ads, etc.).
• Oversee social media marketing (Facebook, Instagram, LinkedIn, Twitter, TikTok) and create engaging content.
• Plan and execute email marketing campaigns (newsletters, automation, lead nurturing).
• Analyse performance metrics (Google Analytics, HubSpot, etc.) and optimise campaigns for ROI.
• Collaborate with content creators, designers, and external agencies to produce high-quality digital assets.
• Stay updated on digital marketing trends and implement best practices.
• Manage budgets, track KPIs, and report on campaign performance to stakeholders.

Requirements

• 3+ years of experience in digital marketing, preferably in a managerial role.
• Proven track record in SEO, PPC, social media, and email marketing.
• Proficiency in Google Analytics, Google Ads, Meta Ads Manager, and marketing automation tools (e.g., HubSpot, Mailchimp).
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent communication and project management skills.
• Bachelor’s degree in Marketing, Business, or a related field (preferred).

Nice to Have

• Experience with e-commerce marketing (Shopify, WooCommerce).
• Knowledge of UX/UI principles and conversion rate optimisation (CRO).
• Certifications in Google Ads, Meta Blueprint, or HubSpot.

Benefits

• Competitive salary & performance bonuses.
• Flexible/hybrid working options.
• Professional development opportunities.

How to Apply

Interested candidates should submit their CV and cover letter to [e-mail]