Digital Marketing Specialist

Morgan McKinley; Blackrock; On-site; EUR 60,000 - 90,000; Full time

Job summary

Morgan McKinley is seeking a Senior Digital Marketing Specialist to drive a varied programme across digital channels, campaigns, content and events in Ireland and beyond. You will support marketing plans, ensure consistency with business objectives, and work with internal teams and external partners.

You will bring at least five years in marketing, strong digital skills (SEO/SEM/analytics), and a commercially minded approach to turn insights into action.

Qualifications

• Bachelor's degree in Marketing, Business Administration or related discipline.
• Five years' experience in a marketing role with a track record of delivering campaigns.
• Strong knowledge of digital marketing: SEO, SEM, social media, email marketing and analytics.
• Analytical and commercially minded, able to link marketing activity to business outcomes.
• Excellent written and verbal communication with stakeholders.

Responsibilities

• Support development and delivery of marketing plans aligned with objectives and brand priorities.
• Coordinate integrated campaigns across digital, social, email, paid media, events and content.
• Manage website updates with stakeholders and partners; use CRM and marketing automation tools.
• Track campaign performance and translate data into actionable insights.
• Create and refine content for websites, campaigns and communications; maintain brand messaging.
• Coordinate webinars and events from planning to follow-up, including logistics and reporting.
• Ensure compliance with governance processes and data protection standards.

Skills

Digital marketing

Campaign planning

Data analysis

Communication

Project management

Education

Bachelor's degree in Marketing or related

Tools

CRM

Marketing automation

Analytics tools

Job description

An expanding marketing team is looking for a Senior Digital Marketing Specialist to help deliver a varied programme of marketing activity across digital channels, integrated campaigns, content and events. Reporting to the Marketing Manager, you will support the implementation of marketing plans across Ireland and other markets, helping ensure activity is consistent, engaging and aligned with wider business objectives.

Key Responsibilities

• Marketing planning and campaigns: Support the development and delivery of marketing plans aligned with business objectives, brand priorities and commercial goals. Contribute to annual and quarterly planning, and coordinate integrated campaigns across digital, social media, email, paid media, events, content and traditional channels.

• Digital channels and technology: Manage website updates and improvements with internal stakeholders and external partners. Use CRM, email marketing, analytics, website platforms, marketing automation and AI-enabled tools to support effective campaign delivery.

• Performance and optimisation: Track and report on campaign performance, turning data into actionable insights to improve results and inform future marketing plans.

• Content and brand: Create and refine content for websites, campaigns, social media, product and service materials, and other communications. Help maintain consistent brand messaging and visual identity across all channels.

• Agency and stakeholder management: Work closely with creative, media, PR, digital and other external agencies, providing clear briefs and coordinating delivery to agreed timelines and requirements. Build effective relationships with stakeholders across the business.

• Events and webinars: Coordinate webinars and events from planning through to follow-up, including content, audience targeting, collateral, communications, logistics, registration and post-event reporting.

• Governance and continuous improvement: Ensure marketing activity follows internal approval processes and applicable regulatory requirements. Keep up to date with digital trends, AI-enabled tools, accessibility, data protection and web best practice, identifying opportunities to improve effectiveness.

What You'll Bring

• A bachelor's degree in Marketing, Business Administration or a related discipline.
• At least five years' experience in a marketing role, with a track record of delivering successful campaigns.
• Good working knowledge of digital marketing, including SEO, SEM, social media, email marketing and analytics.
• An analytical and commercially minded approach, with the ability to connect marketing activity to business outcomes and turn customer or campaign insights into practical actions.
• Strong written and verbal communication skills, including the ability to present ideas clearly to senior stakeholders.
• Excellent organisation and attention to detail, with the ability to manage competing priorities and deliver work to deadlines.
• A collaborative approach and the ability to build trusted relationships with internal stakeholders and external partners.
• Professional judgement, integrity and a customer-focused mindset.