Digital Marketing Specialist — Campaigns, Content & Analytics

Morgan McKinley; Dublin; On-site; EUR 40,000 - 65,000; Full time

Job summary

Morgan McKinley is seeking a Digital Marketing Specialist in Dublin to contribute to planning and delivery of integrated campaigns across Ireland and international markets. You will work with the Marketing Manager to support digital initiatives, content, events and brand communications.

The role requires a strong digital marketing background, excellent organisational skills and a commercially minded approach, with the ability to turn data into action that enhances campaign performance and

Qualifications

• Degree in Marketing, Business or related field.
• At least three years' experience delivering successful campaigns.
• Strong knowledge of digital marketing channels: SEO, SEM, social, email, analytics.
• Experience coordinating campaigns and managing external agencies.
• Strong written and verbal communication with diverse stakeholders.
• Commercially minded with ability to link marketing to business goals.
• Excellent organisational skills and ability to handle competing priorities.
• Interest in financial products and ability to communicate value clearly.

Responsibilities

• Support the delivery of marketing campaigns across digital channels.
• Develop engaging content for websites, social media, and marketing materials.
• Monitor campaign performance using engagement metrics and insights.
• Coordinate projects with internal teams and external agencies for timely delivery.
• Promote products/services through digital initiatives, events, and targeted comms.
• Identify opportunities to improve marketing effectiveness via emerging technologies.

Skills

Digital marketing

Campaign management

Data analytics

Content creation

Stakeholder communication

Education

Degree in Marketing/Business

Tools

Google Analytics

SEO/SEM tools

Job description

Morgan McKinley is seeking a Digital Marketing Specialist in Dublin to contribute to planning and delivery of integrated campaigns across Ireland and international markets. You will work with the Marketing Manager to support digital initiatives, content, events and brand communications.

The role requires a strong digital marketing background, excellent organisational skills and a commercially minded approach, with the ability to turn data into action that enhances campaign performance and