Digital Marketing Specialist

Alternatives; Dublin; On-site; EUR 38,000 - 60,000; Full time

Benefits offered by this job

Pension

Healthcare

Job summary

Alternatives is expanding its Marketing team and seeks a Digital Marketing Specialist to drive activity across Ireland and international markets. You will contribute to campaigns, content, events and agency management, aligning with business objectives and brand standards.

The role reports to the Marketing Manager and requires at least three years in marketing, strong digital skills (SEO, SEM, social, analytics) and the ability to communicate with senior stakeholders.

Qualifications

• A degree in Marketing, Business or a related discipline.
• At least three years' experience in a marketing role with a track record of delivering campaigns.
• Strong knowledge of digital marketing including SEO, SEM, social media, email marketing and analytics.

Responsibilities

• Support development and delivery of marketing plans across Ireland and other markets, aligned with business objectives.
• Coordinate integrated, multi-channel campaigns spanning digital, social, email, paid media, events, content and traditional channels.
• Manage website updates and enhancements, working with internal stakeholders and external partners.
• Use CRM, email marketing, analytics, marketing automation and AI-enabled tools to improve campaign delivery and performance.
• Monitor campaign results, report on performance and identify optimization opportunities.
• Brief and coordinate agencies to deliver marketing initiatives.
• Maintain consistent brand messaging and visual identity across materials and channels.
• Create and refine content for websites, campaigns, social media and other communications.
• Coordinate webinars and events, including targeting, logistics and reporting.
• Ensure activity follows internal approvals and regulatory requirements.
• Keep up to date with digital marketing developments and web best practices.

Skills

Digital marketing

SEO/SEM

Social media

Analytics

Email marketing

Campaign management

CRM

Content creation

Education

Degree in Marketing/Business

Tools

CRM software

AI marketing tools

Job description

A leading international financial services organisation is expanding its Marketing team and is seeking a Digital Marketing Specialist to support marketing activity across Ireland and other international markets.

Reporting to the Marketing Manager, this is a varied role combining digital marketing, integrated campaigns, content, events and agency management. The successful candidate will contribute to the delivery of marketing plans, ensuring activity supports business objectives, commercial priorities and consistent brand standards across multiple markets.

Key Responsibilities

• Support the development and delivery of marketing plans across Ireland and other markets, aligned with business and commercial objectives.
• Coordinate integrated, multi-channel campaigns spanning digital, social media, email, paid media, events, content and traditional channels.
• Manage website updates and enhancements, working with internal stakeholders and external partners.
• Use CRM, email marketing, analytics, marketing automation and AI-enabled tools to improve campaign delivery and performance.
• Monitor campaign results, report on performance and identify opportunities to optimise future activity.
• Brief and coordinate creative, media, PR and digital agencies to deliver effective marketing initiatives.
• Maintain consistent brand messaging and visual identity across marketing materials and channels.
• Create and refine content for websites, campaigns, social media, product materials and other communications.
• Coordinate webinars and events, including audience targeting, communications, logistics and post-event reporting.
• Ensure marketing activity follows internal approval processes and relevant regulatory requirements.
• Keep up to date with digital marketing developments, AI tools, accessibility, data protection and web best practice.

The Ideal Candidate

• A degree in Marketing, Business or a related discipline.
• At least three years' experience in a marketing role, with a track record of delivering successful campaigns.
• Strong knowledge of digital marketing, including SEO, SEM, social media, email marketing and analytics.
• An understanding of core financial products and the ability to communicate their value and differences clearly to customers.
• Commercially minded, with the ability to connect marketing activity to business outcomes.
• Excellent written and verbal communication skills, sound judgement and confidence engaging with senior stakeholders.
• Strong relationship-building and organisational skills, with the ability to manage competing priorities across teams and markets.

What’s on offer

• Benefits to include pension and healthcare