Digital Marketing Specialist

Morgan McKinley; Dublin; On-site; EUR 40,000 - 65,000; Full time

Job summary

Morgan McKinley is seeking a Digital Marketing Specialist in Dublin to contribute to planning and delivery of integrated campaigns across Ireland and international markets. You will work with the Marketing Manager to support digital initiatives, content, events and brand communications.

The role requires a strong digital marketing background, excellent organisational skills and a commercially minded approach, with the ability to turn data into action that enhances campaign performance and

Qualifications

• Degree in Marketing, Business or related field.
• At least three years' experience delivering successful campaigns.
• Strong knowledge of digital marketing channels: SEO, SEM, social, email, analytics.
• Experience coordinating campaigns and managing external agencies.
• Strong written and verbal communication with diverse stakeholders.
• Commercially minded with ability to link marketing to business goals.
• Excellent organisational skills and ability to handle competing priorities.
• Interest in financial products and ability to communicate value clearly.

Responsibilities

• Support the delivery of marketing campaigns across digital channels.
• Develop engaging content for websites, social media, and marketing materials.
• Monitor campaign performance using engagement metrics and insights.
• Coordinate projects with internal teams and external agencies for timely delivery.
• Promote products/services through digital initiatives, events, and targeted comms.
• Identify opportunities to improve marketing effectiveness via emerging technologies.

Skills

Digital marketing

Campaign management

Data analytics

Content creation

Stakeholder communication

Education

Degree in Marketing/Business

Tools

Google Analytics

SEO/SEM tools

Job description

The Opportunity

We are partnering with a leading international financial services organisation to recruit a Digital Marketing Specialist to join its growing marketing team in Dublin.

This is a broad, hands-on role offering the opportunity to contribute to marketing activity across Ireland and other international markets. Working closely with the Marketing Manager, you will support the planning and delivery of integrated campaigns, digital initiatives, content, events and wider brand communications.

The ideal candidate will have a strong digital marketing background, excellent organisational skills and a commercial mindset, with the ability to use data and insights to enhance campaign performance and customer engagement.

Key Responsibilities

• Support the delivery of marketing campaigns and initiatives across digital channels, ensuring alignment with wider business objectives.

• Develop engaging content and communications tailored to different audiences across websites, social media and marketing materials.

• Monitor campaign performance and engagement metrics, using insights to recommend improvements and maximise effectiveness.

• Coordinate marketing projects, working with internal teams and external agencies to ensure timely, high-quality delivery.

• Contribute to the promotion of products and services through digital initiatives, events and targeted communications.

• Identify opportunities to improve marketing effectiveness through emerging technologies, digital tools and best-practice approaches.

About You

• A degree in Marketing, Business or a related discipline.

• At least three years' experience in a marketing role, with a track record of delivering successful campaigns.

• Strong knowledge of digital marketing channels, including SEO, SEM, social media, email marketing and analytics.

• Experience coordinating campaigns, managing external agencies and working across multiple marketing channels.

• Strong written and verbal communication skills, with the ability to develop engaging content and work with a range of stakeholders.

• A commercially minded approach, with the ability to connect marketing activity to business objectives and customer needs.

• Excellent organisational skills, attention to detail and the ability to manage competing priorities.

• An interest in financial products and the ability to understand complex offerings and communicate their value effectively.