Digital Marketing Specialist

Alternatives; Blackrock; Hybrid; EUR 55,000 - 70,000; Full time

Benefits offered by this job

Pension

Healthcare

Hybrid work option

24 days annual leave

Job summary

Alternatives is seeking a Digital Marketing Specialist to support marketing activity across Ireland and international markets. You will work with the Marketing Manager on campaigns, content and events, ensuring brand standards across multiple markets.

The ideal candidate has 3+ years in marketing, strong digital marketing skills including SEO/SEM, and the ability to communicate value clearly to customers while coordinating with internal teams and external agencies.

Qualifications

• A degree in Marketing, Business or a related discipline.
• At least three years’ experience in a marketing role with successful campaigns.
• Strong knowledge of digital marketing including SEO, SEM and analytics.

Responsibilities

• Support the development and delivery of marketing plans across Ireland and other markets.
• Coordinate integrated, multi-channel campaigns spanning digital, social media, email and events.
• Manage website updates and enhancements with internal and external partners.
• Use CRM, email marketing, analytics and AI-enabled tools to improve delivery and performance.
• Monitor campaign results, report on performance and optimise future activity.
• Brief and coordinate creative, media, PR and digital agencies to deliver initiatives.
• Maintain consistent brand messaging and visual identity across materials and channels.
• Create and refine content for websites, campaigns and product materials.
• Coordinate webinars and events, including targeting, logistics and post-event reporting.

Skills

Digital marketing

SEO

SEM

Social media

Email marketing

Analytics

Communication

Education

Degree in Marketing or related field

Job description

Digital Marketing Specialist

A leading international financial services organisation is expanding its Marketing team and is seeking a Digital Marketing Specialist to support marketing activity across Ireland and other markets. Reporting to the Marketing Manager, this is a varied role combining digital marketing, integrated campaigns, content, events and agency management. The successful candidate will contribute to the delivery of marketing plans, ensuring activity supports business objectives, commercial priorities and consistent brand standards across multiple markets.

Key Responsibilities

• Support the development and delivery of marketing plans across Ireland and other markets, aligned with business and commercial objectives.
• Coordinate integrated, multi-channel campaigns spanning digital, social media, email, paid media, events, content and traditional channels.
• Manage website updates and enhancements, working with internal stakeholders and external partners.
• Use CRM, email marketing, analytics, marketing automation and AI-enabled tools to improve campaign delivery and performance.
• Monitor campaign results, report on performance and identify opportunities to optimise future activity.
• Brief and coordinate creative, media, PR and digital agencies to deliver effective marketing initiatives.
• Maintain consistent brand messaging and visual identity across marketing materials and channels.
• Create and refine content for websites, campaigns, social media, product materials and other communications.
• Coordinate webinars and events, including audience targeting, communications, logistics and post-event reporting.
• Ensure marketing activity follows internal approval processes and relevant regulatory requirements.
• Keep up to date with digital marketing developments, AI tools, accessibility, data protection and web best practice.

The Ideal Candidate

• A degree in Marketing, Business or a related discipline.
• At least three years’ experience in a marketing role, with a track record of delivering successful campaigns.
• Strong knowledge of digital marketing, including SEO, SEM, social media, email marketing and analytics.
• An understanding of core financial products and the ability to communicate their value and differences clearly to customers.
• Commercially minded, with the ability to connect marketing activity to business outcomes.
• Excellent written and verbal communication skills, sound judgement and confidence engaging with senior stakeholders.
• Strong relationship-building and organisational skills, with the ability to manage competing priorities across teams and markets.

What’s on offer:

• Salary: Circa €60K (+ Bonus)
• Hybrid work option
• Benefits to include pension and healthcare
• Annual leave at 24 days
• Additional benefits will also apply