Regional Sales Manager, Leinster

Britvic; Dublin; On-site; EUR 70,000 - 100,000; Full time

Job summary

Britvic Ireland, part of the Carlsberg Group, is recruiting to lead and develop a team of 8 Customer Development Executives. The role focuses on building capability, driving engagement, and delivering distribution, revenue, volume, and profit targets across the full Britvic brand portfolio.

Working with National Account Managers, you will coach and develop talent, manage budgets, and leverage CRM insights to optimize territory performance and create sustainable commercial growth.

Qualifications

• 2–5 years of sales management experience in leading a team.
• Comprehensive knowledge of products, channels, and competition in FMCG.
• Proven track record in field sales management or similar leadership role in FMCG.
• Exceptional communication, negotiation, and relationship-building skills with customers and stakeholders.
• Strong financial acumen with ability to manage budgets and analyze sales performance data.
• Advanced computer literacy and proficiency with CRM systems and sales reporting tools.

Responsibilities

• Lead, support, and develop a team of 8 Customer Development Executives with accountability for performance.
• Drive growth in distribution, revenue, volume, and trading contribution across the full Britvic portfolio.
• Provide field coaching and development planning to enhance selling capability and career growth.
• Promote Growth Culture principles and ensure strong in-store execution aligned to PICOS/Perfect Store standards.
• Manage regional budgets and leverage CRM insights to guide decisions and improve territory performance.
• Build cross-functional relationships with Account Managers to align execution of shared goals.

Skills

Sales leadership

FMCG knowledge

Budget analysis

CRM systems

Communication skills

Negotiation

Tools

CRM software

Sales reporting tools

Job description

At Britvic Ireland - Part of the Carlsberg Group, we're all about creating and sharing amazing soft drinks. Our iconic brands like Ballygowan, Club Orange, Miwadi, Energise, TK, and Cidona have been loved for generations. We also partner with PepsiCo to bring you favourites like Pepsi, 7UP, and Lipton.

We're always innovating and evolving, staying true to our vision of being the most dynamic soft drinks company, creating a better tomorrow. With over 240 years of history, our brands are rooted in authenticity and heritage. Our success is driven by the passion of our people, and we foster an environment where everyone can thrive and grow and truly be themselves.

As we embark on this exciting new chapter under the Carlsberg Group, our purpose remains clear: striving for perfection, focusing on research and innovation, listening to our consumers, and driving sustainability to make a positive impact on society.

Job Overview

Lead and develop a team of 8 Customer Development Executives, taking responsibility for building capability, driving engagement, and fostering a high-performance culture that delivers distribution, revenue, volume, and profit targets across the entire Britvic brand portfolio. This leadership role requires setting clear direction, coaching and developing talent, driving accountability, and ensuring consistent execution excellence across all convenience outlets. Working in partnership with National Account Managers, you will deliver sustainable business growth through effective people leadership and strategic sales execution.

Key Responsibilities

Lead, support, and develop a team of 8 Customer Development Executives, fostering a culture of accountability, collaboration, continuous improvement, and strong performance.

• Drive growth in distribution, revenue, volume, and trading contribution across the full Britvic soft drink portfolio, including Pepsi, 7UP, Club, Ballygowan, MiWadi, and Energy brands.
• Provide regular field coaching, performance feedback, and development planning to enhance selling capability and support career growth within the team.

Promote and embed Carlsberg Britvic's Growth Culture principles, fostering engagement, collaboration, and inclusive leadership across the region.

• Ensure exceptional in-store execution aligned to Picture of Success (PICOS) and Perfect Store standards, delivering best-in-class customer outcomes.

Take ownership of regional business performance by identifying opportunities, removing barriers, and working collaboratively to achieve commercial objectives.

• Manage regional budgets effectively, including promotional investment and team expenses, to maximize return on investment and deliver financial targets.
• Leverage CRM tools, data insights, and performance analytics to guide decision-making, optimize territory management, and improve team effectiveness.
• Build strong cross-functional relationships with Account Managers and key stakeholders to ensure aligned execution and delivery of shared business goals.

Requirements

• Sales management experience of 2 to 5 years of leading a team
• Comprehensive knowledge of products, channels, and competition in FMCG market.
• Proven track record in field sales management or similar leadership role within FMCG
• Exceptional communication, negotiation, and relationship-building skills with both customers and internal stakeholders
• Strong financial acumen with demonstrated ability to manage budgets and analyze sales performance data
• Advanced computer literacy and proficiency with CRM systems and sales reporting tools
• Previous experience as Regional Sales Manager, Field Sales Manager, or Team Leader (desirable)

Key Behaviors

• Challenge the status quo by setting ambitious goals and innovating to build sustainable growth
• Practice compassion, equity, and inclusion while embracing diversity of thought and celebrating team successes
• Act as a passionate brand ambassador, creating value for consumers in all interactions
• Build trust that empowers the team to learn from failures, drive innovation, and prioritize speed over perfection
• Invest in developing people and creating mutual opportunities to learn, grow, and deliver exceptional results