Regional Sales Manager, Leinster

Britvic Ireland; Dublin; On-site; EUR 85,000 - 120,000; Full time

Job summary

Britvic Ireland, part of the Carlsberg Group, is seeking a Regional Sales Manager for Leinster based in Dublin. Lead and grow a team of 8 Customer Development Executives, driving distribution, revenue, volume and profit while achieving targets across the Britvic brand portfolio.

You will coach, develop talent, partner with National Account Managers, and ensure excellent in-store execution aligned to PICOS and Perfect Store standards. Strong leadership and FMCG experience are essential.

Qualifications

• 2 to 5 years of sales management experience in FMCG.
• Comprehensive knowledge of products, channels, and competition in FMCG market.
• Proven track record in field sales management or similar leadership role.

Responsibilities

• Lead, support, and develop a team of 8 Customer Development Executives, fostering accountability and high performance.
• Drive growth in distribution, revenue, volume, and trading contribution across the full Britvic soft drink portfolio.
• Provide regular field coaching, performance feedback, and development planning to enhance selling capability and career growth.
• Promote and embed Growth Culture principles across the region.
• Ensure exceptional in-store execution aligned to PICOS and Perfect Store standards.
• Own regional business performance by identifying opportunities and removing barriers to meet commercial goals.
• Manage regional budgets including promotions and team expenses to maximise ROI.
• Leverage CRM tools, data insights, and performance analytics for decision-making and territory optimization.
• Build cross-functional relationships with Account Managers and key stakeholders to align execution.

Skills

Sales management

CRM & sales data

Leadership

Communication

Budget management

Education

Full, clean driving license

Tools

CRM systems

Sales reporting tools

Job description

Date: 23 Aug 2026

Location: Dublin - Kylemore, Ireland

Regional Sales Manager, Leinster

At Britvic Ireland - Part of the Carlsberg Group, we're all about creating and sharing amazing soft drinks. Our iconic brands like Ballygowan, Club Orange, Miwadi, Energise, TK, and Cidona have been loved for generations. We also partner with PepsiCo to bring you favourites like Pepsi, 7UP, and Lipton.

We're always innovating and evolving, staying true to our vision of being the most dynamic soft drinks company, creating a better tomorrow. With over 240 years of history, our brands are rooted in authenticity and heritage. Our success is driven by the passion of our people, and we foster an environment where everyone can thrive and grow and truly be themselves.

As we embark on this exciting new chapter under the Carlsberg Group, our purpose remains clear: striving for perfection, focusing on research and innovation, listening to our consumers, and driving sustainability to make a positive impact on society.

#britvicireland

Job Overview

Lead and develop a team of 8 Customer Development Executives, taking responsibility for building capability, driving engagement, and fostering a high-performance culture that delivers distribution, revenue, volume, and profit targets across the entire Britvic brand portfolio. This leadership role requires setting clear direction, coaching and developing talent, driving accountability, and ensuring consistent execution excellence across all convenience outlets. Working in partnership with National Account Managers, you will deliver sustainable business growth through effective people leadership and strategic sales execution.

• Lead, support, and develop a team of 8 Customer Development Executives, fostering a culture of accountability, collaboration, continuous improvement, and strong performance.
• Drive growth in distribution, revenue, volume, and trading contribution across the full Britvic soft drink portfolio, including Pepsi, 7UP, Club, Ballygowan, MiWadi, and Energy brands.
• Provide regular field coaching, performance feedback, and development planning to enhance selling capability and support career growth within the team.
• Promote and embed Carlsberg Britvic's Growth Culture principles, fostering engagement, collaboration, and inclusive leadership across the region.
• Ensure exceptional in-store execution aligned to Picture of Success (PICOS) and Perfect Store standards, delivering best-in-class customer outcomes.
• Take ownership of regional business performance by identifying opportunities, removing barriers, and working collaboratively to achieve commercial objectives.
• Manage regional budgets effectively, including promotional investment and team expenses, to maximize return on investment and deliver financial targets.
• Leverage CRM tools, data insights, and performance analytics to guide decision-making, optimize territory management, and improve team effectiveness.
• Build strong cross-functional relationships with Account Managers and key stakeholders to ensure aligned execution and delivery of shared business goals.

Requirements

• Sales management experience of 2 to 5 years of leading a team
• Comprehensive knowledge of products, channels, and competition in FMCG market.
• Proven track record in field sales management or similar leadership role within FMCG
• Exceptional communication, negotiation, and relationship-building skills with both customers and internal stakeholders
• Strong financial acumen with demonstrated ability to manage budgets and analyze sales performance data
• Advanced computer literacy and proficiency with CRM systems and sales reporting tools
• Previous experience as Regional Sales Manager, Field Sales Manager, or Team Leader (desirable)

Education/Qualifications

• Full, clean driving license (essential)

Key Behaviors

• Challenge the status quo by setting ambitious goals and innovating to build sustainable growth
• Practice compassion, equity, and inclusion while embracing diversity of thought and celebrating team successes
• Act as a passionate brand ambassador, creating value for consumers in all interactions
• Build trust that empowers the team to learn from failures, drive innovation, and prioritize speed over perfection
• Invest in developing people and creating mutual opportunities to learn, grow, and deliver exceptional results