RegAI Go-To-Market Strategist

Sia Partners; Dublin; Remote; EUR 80,000 - 110,000; Full time

Job summary

Sia Partners is seeking a Sales Executive and GTM Specialist – RegAI in Ireland to drive the go-to-market strategy for RegAI. You will bridge product, marketing, and sales, shaping messaging, assets, and field execution to bring RegAI to life for clients.

You will own the market narrative, develop durable positioning, and lead cross-functional launch activities, while collaborating with directors to ensure targeted outreach and adoption across IT and business leaders.

Qualifications

• 2+ years in go-to-market or sales, ideally in software, SaaS, or AI-driven environments.
• Experience bringing digital or AI products to market, with cross-functional launches.
• Genuine passion for AI and ability to discuss technical topics with non-technical audiences.
• Master’s degree in Marketing, Communications, Business, or related field.
• Excellent verbal and written communication, translating complex tech into clear stories.
• Comfort engaging tech communities and influencers; develop demos and launch assets.
• Strong seller empathy; experience building sales enablement that teams actually use.
• Proactive, autonomous, and able to lead multiple launches and campaigns.
• Data-driven with funnel and pipeline metrics; uses AI tools in marketing work.

Responsibilities

• Shaping market narrative for RegAI and translating innovation into customer value.
• Developing messaging frameworks linking AI capabilities to client outcomes.
• Owning RegAI competitive story and iterating messaging from field feedback.
• Accelerating go-to-market from planning to field enablement and adoption.
• Tracking pipeline and adoption; providing recommendations on packaging and pricing.
• Building field-facing playbooks, demos, and battlecards for consulting teams.
• Ensuring directors have access to key client contacts and integrating RegAI into offerings.
• Delivering RegAI pitch and demos; leading workshops with prospects and clients.
• Raising awareness by engaging influencers and the broader AI community.
• Adapting marketing content and campaigns to resonate with IT and business leaders.

Skills

Go-to-market

Sales enablement

AI familiarity

Strong communication

Autonomous work

Content creation

Lead generation

Education

Master’s degree in Marketing/Communications/Business

Job description

Sia Partners is seeking a Sales Executive and GTM Specialist – RegAI in Ireland to drive the go-to-market strategy for RegAI. You will bridge product, marketing, and sales, shaping messaging, assets, and field execution to bring RegAI to life for clients.

You will own the market narrative, develop durable positioning, and lead cross-functional launch activities, while collaborating with directors to ensure targeted outreach and adoption across IT and business leaders.