Marketing & Communication

Sia Partners; Dublin; Remote; EUR 80,000 - 110,000; Full time

Job summary

Sia Partners is seeking a Sales Executive and GTM Specialist – RegAI in Ireland to drive the go-to-market strategy for RegAI. You will bridge product, marketing, and sales, shaping messaging, assets, and field execution to bring RegAI to life for clients.

You will own the market narrative, develop durable positioning, and lead cross-functional launch activities, while collaborating with directors to ensure targeted outreach and adoption across IT and business leaders.

Qualifications

• 2+ years in go-to-market or sales, ideally in software, SaaS, or AI-driven environments.
• Experience bringing digital or AI products to market, with cross-functional launches.
• Genuine passion for AI and ability to discuss technical topics with non-technical audiences.
• Master’s degree in Marketing, Communications, Business, or related field.
• Excellent verbal and written communication, translating complex tech into clear stories.
• Comfort engaging tech communities and influencers; develop demos and launch assets.
• Strong seller empathy; experience building sales enablement that teams actually use.
• Proactive, autonomous, and able to lead multiple launches and campaigns.
• Data-driven with funnel and pipeline metrics; uses AI tools in marketing work.

Responsibilities

• Shaping market narrative for RegAI and translating innovation into customer value.
• Developing messaging frameworks linking AI capabilities to client outcomes.
• Owning RegAI competitive story and iterating messaging from field feedback.
• Accelerating go-to-market from planning to field enablement and adoption.
• Tracking pipeline and adoption; providing recommendations on packaging and pricing.
• Building field-facing playbooks, demos, and battlecards for consulting teams.
• Ensuring directors have access to key client contacts and integrating RegAI into offerings.
• Delivering RegAI pitch and demos; leading workshops with prospects and clients.
• Raising awareness by engaging influencers and the broader AI community.
• Adapting marketing content and campaigns to resonate with IT and business leaders.

Skills

Go-to-market

Sales enablement

AI familiarity

Strong communication

Autonomous work

Content creation

Lead generation

Education

Master’s degree in Marketing/Communications/Business

Job description

As part of the Global Marketing team, the Sales Executive & GTM Specialist – RegAI will drive the go-to-market of RegAI, with the clear objective of selling it to clients. As the first hire fully dedicated to bringing RegAI to market, you will act as the bridge between product, marketing, sales, and the market, and will shape the go-to-market motion end to end. Sitting at the intersection of consulting and product marketing, this role is about turning fast-moving AI capability into clear positioning, credible assets, and practical field execution. This is a highly autonomous role: you will have regular check-ins with your managers rather than day-to-day supervision, while respecting Sia’s brand charter and marketing ways of working. While part of the Marketing team, you will be operationally managed by the RegAI product sponsor. You will coordinate cross-functional execution across product launches, customer proof points, partner moments, events, and account-based campaigns. The ideal candidate is fluent in English, genuinely passionate about AI, and equally at ease getting hands-on with the technology and translating it into compelling stories for both technical and business audiences.

Responsibilities include but are not limited to:

Shaping the market narrative for RegAI and translating complex innovation into clear, compelling customer value

Developing a durable messaging and positioning framework that connects our AI capabilities to real client outcomes and measurable business impact

Owning the competitive story for RegAI: running a structured win/loss review, maintaining the competitive landscape and objection handling, and iterating messaging based on what lands in the field

Owning and accelerating the go-to-market of RegAI, with the objective of selling it, from launch planning through field enablement and adoption

Tracking go-to-market performance — pipeline, conversion, win rates, usage, and adoption — and turning it into clear recommendations, including input on packaging and pricing

Building the field-facing operating system — playbooks, demos, pitch assets, and battlecards — that helps consulting teams position and sell RegAI

Working with Sia’s directors so that they can sell RegAI: ensuring they have access to the right contacts in client organizations and integrating RegAI into our augmented consulting offerings

Owning the RegAI pitch and demo: delivering product demos and leading workshops with prospects and clients, alongside Sia’s directors

Driving awareness of our solutions by mobilizing tech influencers and the wider AI community, and amplifying our voice across relevant channels

Adapt marketing content for RegAI — promotional videos, insights, and campaigns that resonate with both IT and business leaders, using AI tools to scale content production — in line with Sia’s brand charter and marketing ways of working

Coordinating cross-functional execution across product launches, customer proof points, partner moments, events, and account-based campaigns

Owning inbound and outbound lead generation for RegAI, with accountability for SEO and GEO performance

Partnering closely with his/her colleagues within the marketing & communication team, to keep our story impactful and relevant

Qualifications

2+ years of experience in go-to-market and/or sales, ideally in a software, SaaS, or AI-driven environment

Proven experience bringing digital or AI products to market, with a clear understanding of how this differs from more traditional communication or marketing; ideally you have led or co-led a product launch across product, sales, and marketing

Genuine passion for and working knowledge of AI — you follow the space closely, experiment with the tools, and can hold your own in a technical conversation; no prior experience with RegAI is required, curiosity and the ability to quickly grasp a new product are what matter

Master’s degree in Marketing, Communications, Business, or a related field, or equivalent hands-on experience

Excellent verbal and written communication skills, with a talent for turning complex technology into clear, compelling stories

Comfortable engaging tech communities and influencers, and building credible product content such as demos, launch assets, and thought leadership

Strong seller empathy: experience building sales enablement (pitch decks, talk tracks, battlecards, objection handling) that sales teams actually adopt, and confidence presenting to prospects

Proven ability to work autonomously on similar assignments, with a proactive, dynamic, and innovative approach — regular check-ins, but no day-to-day management

Proactive, collaborative, and hands-on mindset, with the organizational drive to lead cross-functional execution across multiple launches and campaigns simultaneously

Data-driven, comfortable with funnel and pipeline metrics, and an active user of AI tools in your day-to-day marketing work

Additional information

Sia is an equal opportunity employer. All aspects of employment, including hiring, promotion,remuneration, or discipline, are based solely on performance, competence, conduct, or business needs.

Sia is an equal opportunity employer. All aspects of employment, including hiring, promotion, remuneration, or discipline, are based solely on performance, competence, conduct, or business needs.