Sales Executive & GTM Specialist

Sia; Dublin; On-site; EUR 90,000 - 130,000; Full time

Job summary

Sia is seeking a Sales Executive & GTM Specialist – RegAI to drive the go-to-market of RegAI, bridging product, marketing and sales, shaping messaging and field execution.

As the first dedicated hire, you will own GTM from launch planning through enablement, craft positioning and assets, run workshops, and accelerate adoption; collaborate with directors and ABM campaigns; fluent in English and passionate about AI.

Qualifications

• 2+ years of go-to-market and/or sales experience in software, SaaS, or AI environments.
• Proven experience bringing digital or AI products to market across product, sales, and marketing.
• Genuine passion for AI with ability to discuss technical topics in clear business terms.
• Master’s degree in Marketing, Communications, Business, or related field, or equivalent hands-on experience.
• Excellent verbal and written communication skills and ability to translate complex technology into clear stories.
• Comfortable engaging tech communities and influencers and building credible product content.
• Strong seller empathy: enabling sales teams with pitches, decks, and battlecards.
• Proven ability to work autonomously on similar assignments with proactive, cross-functional execution.
• Data-driven mindset with funnel and pipeline metrics and willingness to leverage AI tools.

Responsibilities

• Shape the market narrative for RegAI and translate innovation into clear customer value.
• Develop durable messaging and positioning linking AI capabilities to measurable business impact.
• Own the competitive story, win/loss reviews, and evolving messaging based on field feedback.
• Own and accelerate GTM for RegAI from launch planning to field enablement and adoption.
• Track GTM performance and turn data into actionable recommendations, including packaging and pricing input.
• Build field-facing operating assets: playbooks, demos, pitch decks, and battlecards for consulting teams.
• Collaborate with directors to ensure RegAI access to key client contacts and integration into augmented consulting offerings.
• Deliver RegAI pitches and demos, facilitate workshops with prospects and clients alongside directors.
• Drive awareness by engaging tech influencers and AI communities; scale content with AI tools.
• Coordinate cross-functional execution across product launches, customer proof points, partner moments, events, and ABM campaigns.
• Own inbound and outbound lead generation for RegAI, with accountability for SEO and GEO performance.

Skills

GTM experience

Software sales

AI knowledge

Strong communication

Education

Master's degree in Marketing

Tools

AI tools

Job description

As part of the Global Marketing team, the Sales Executive & GTM Specialist – RegAI will drive the go-to-market of RegAI, with the clear objective of selling it to clients. As the first hire fully dedicated to bringing RegAI to market, you will act as the bridge between product, marketing, sales, and the market, and will shape the go-to-market motion end to end. Sitting at the intersection of consulting and product marketing, this role is about turning fast-moving AI capability into clear positioning, credible assets, and practical field execution. This is a highly autonomous role: you will have regular check-ins with your managers rather than day-to-day supervision, while respecting Sia’s brand charter and marketing ways of working. While part of the Marketing team, you will be operationally managed by the RegAI product sponsor. You will coordinate cross-functional execution across product launches, customer proof points, partner moments, events, and account-based campaigns. The ideal candidate is fluent in English, genuinely passionate about AI, and equally at ease getting hands-on with the technology and translating it into compelling stories for both technical and business audiences.

Job Description

Responsibilities include but are not limited to:

Shaping the market narrative for RegAI and translating complex innovation into clear, compelling customer value

Developing a durable messaging and positioning framework that connects our AI capabilities to real client outcomes and measurable business impact

Owning the competitive story for RegAI: running a structured win/loss review, maintaining the competitive landscape and objection handling, and iterating messaging based on what lands in the field

Owning and accelerating the go-to-market of RegAI, with the objective of selling it, from launch planning through field enablement and adoption

Tracking go-to-market performance — pipeline, conversion, win rates, usage, and adoption — and turning it into clear recommendations, including input on packaging and pricing

Building the field-facing operating system — playbooks, demos, pitch assets, and battlecards — that helps consulting teams position and sell RegAI

Working with Sia’s directors so that they can sell RegAI: ensuring they have access to the right contacts in client organizations and integrating RegAI into our augmented consulting offerings

Owning the RegAI pitch and demo: delivering product demos and leading workshops with prospects and clients, alongside Sia’s directors

Driving awareness of our solutions by mobilizing tech influencers and the wider AI community, and amplifying our voice across relevant channels

Adapt marketing content for RegAI — promotional videos, insights, and campaigns that resonate with both IT and business leaders, using AI tools to scale content production — in line with Sia’s brand charter and marketing ways of working

Coordinating cross-functional execution across product launches, customer proof points, partner moments, events, and account-based campaigns

Owning inbound and outbound lead generation for RegAI, with accountability for SEO and GEO performance

Partnering closely with his/her colleagues within the marketing & communication team, to keep our story impactful and relevant

Qualifications

2+ years of experience in go-to-market and/or sales, ideally in a software, SaaS, or AI-driven environment

Proven experience bringing digital or AI products to market, with a clear understanding of how this differs from more traditional communication or marketing; ideally you have led or co-led a product launch across product, sales, and marketing

Genuine passion for and working knowledge of AI — you follow the space closely, experiment with the tools, and can hold your own in a technical conversation; no prior experience with RegAI is required, curiosity and the ability to quickly grasp a new product are what matter

Master’s degree in Marketing, Communications, Business, or a related field, or equivalent hands-on experience

Excellent verbal and written communication skills, with a talent for turning complex technology into clear, compelling stories

Comfortable engaging tech communities and influencers, and building credible product content such as demos, launch assets, and thought leadership

Strong seller empathy: experience building sales enablement (pitch decks, talk tracks, battlecards, objection handling) that sales teams actually adopt, and confidence presenting to prospects

Proven ability to work autonomously on similar assignments, with a proactive, dynamic, and innovative approach — regular check-ins, but no day-to-day management

Proactive, collaborative, and hands-on mindset, with the organizational drive to lead cross-functional execution across multiple launches and campaigns simultaneously

Data-driven, comfortable with funnel and pipeline metrics, and an active user of AI tools in your day-to-day marketing work

Additional Information

Sia is an equal opportunity employer. All aspects of employment, including hiring, promotion,remuneration, or discipline, are based solely on performance, competence, conduct, or business needs.

Sia is an equal opportunity employer. All aspects of employment, including hiring, promotion, remuneration, or discipline, are based solely on performance, competence, conduct, or business needs.