RegAI GTM & Sales Enablement Lead

Sia; Dublin; On-site; EUR 90,000 - 130,000; Full time

Job summary

Sia is seeking a Sales Executive & GTM Specialist – RegAI to drive the go-to-market of RegAI, bridging product, marketing and sales, shaping messaging and field execution.

As the first dedicated hire, you will own GTM from launch planning through enablement, craft positioning and assets, run workshops, and accelerate adoption; collaborate with directors and ABM campaigns; fluent in English and passionate about AI.

Qualifications

• 2+ years of go-to-market and/or sales experience in software, SaaS, or AI environments.
• Proven experience bringing digital or AI products to market across product, sales, and marketing.
• Genuine passion for AI with ability to discuss technical topics in clear business terms.
• Master’s degree in Marketing, Communications, Business, or related field, or equivalent hands-on experience.
• Excellent verbal and written communication skills and ability to translate complex technology into clear stories.
• Comfortable engaging tech communities and influencers and building credible product content.
• Strong seller empathy: enabling sales teams with pitches, decks, and battlecards.
• Proven ability to work autonomously on similar assignments with proactive, cross-functional execution.
• Data-driven mindset with funnel and pipeline metrics and willingness to leverage AI tools.

Responsibilities

• Shape the market narrative for RegAI and translate innovation into clear customer value.
• Develop durable messaging and positioning linking AI capabilities to measurable business impact.
• Own the competitive story, win/loss reviews, and evolving messaging based on field feedback.
• Own and accelerate GTM for RegAI from launch planning to field enablement and adoption.
• Track GTM performance and turn data into actionable recommendations, including packaging and pricing input.
• Build field-facing operating assets: playbooks, demos, pitch decks, and battlecards for consulting teams.
• Collaborate with directors to ensure RegAI access to key client contacts and integration into augmented consulting offerings.
• Deliver RegAI pitches and demos, facilitate workshops with prospects and clients alongside directors.
• Drive awareness by engaging tech influencers and AI communities; scale content with AI tools.
• Coordinate cross-functional execution across product launches, customer proof points, partner moments, events, and ABM campaigns.
• Own inbound and outbound lead generation for RegAI, with accountability for SEO and GEO performance.

Skills

GTM experience

Software sales

AI knowledge

Strong communication

Education

Master's degree in Marketing

Tools

AI tools

Job description

Sia is seeking a Sales Executive & GTM Specialist – RegAI to drive the go-to-market of RegAI, bridging product, marketing and sales, shaping messaging and field execution.

As the first dedicated hire, you will own GTM from launch planning through enablement, craft positioning and assets, run workshops, and accelerate adoption; collaborate with directors and ABM campaigns; fluent in English and passionate about AI.